Operations/Marketing

Self-Guided Tours: Ready for Prime Time?

by Stephen Ursery

Make no mistake: Among prospective apartment residents, the demand for self-guided tours is real.

More and more of them want to experience a potential new home on their own terms and without having to interact with a leasing associate (especially amid the COVID-19 pandemic). Some multifamily operators are beginning to take notice, but the apartment industry as a whole has yet to fully embrace self-guided tours.

To read the entire article, visit the National Apartment Association’s website

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