Operations/Marketing

Housing Providers Use Data to Increase Asset Value

by Jeffrey Steele

Six months of paused evictions, lulls in rent hikes and waived fees have helped countless renters better weather the pandemic, but have left many housing providers feeling the pain of lost revenue. How are savvy providers responding? By seeking to grow asset value via investment in technologies that fortify the integrity of their data. They’re finding open APIs and true data integration within their proptech platforms can help them do just that.

Once the pandemic forced providers to make financial accommodations for their residents, the resulting lease extensions and deferments required systems to be revamped, says Brent Steiner, CEO and founder of technology and software company Engrain. The result was a disruption in data-dependent trends, forecasting and planning. Operators soon understood they needed more robust strategies for managing and using data.

To read the entire article, click the link to the Forbes website.

Leave a Reply