Operations/Marketing

The Value of a CRM Playbook

by Justin Choi

Because of the COVID-19 pandemic, apartment operators everywhere have had to adjust their leasing process by adding solutions like self-guided tours and live video tours to their offerings.

This is a good thing. However, to maximize their leasing success both now and in a post-pandemic world, many communities need to do more than simply expand the kinds of tours prospects can take. They need to comprehensively rethink how they organize the lead-management efforts of their leasing teams.

To read the entire article click the link to the Multifamily Executive’s website.

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