by Morgan Dzak
Self-guided tours became a leasing tool of necessity during the pandemic. Many operators did what they had to do and accelerated implementation of whatever solution they could get immediately up and running.
Unfortunately, in their haste, operators sometimes skipped critical considerations in the self-guided tour experience. Property managers were forced to take a reactive approach and often overlooked security concerns for residents and ease of the overall tour experience for prospects.
Now a foundational piece of the leasing strategy, it’s clear the self-guided tour option is here to stay post-pandemic. Owners/operators now have an opportunity to take a proactive approach and refine the self-guided tour experience while leveraging different resources to create effective and efficient tours.
To read the entire article, click the link to the National Apartment Association’s website.