One tug of a loose thread and the whole thing could come unraveled, which aptly frames the challenges many communities face when it comes to parking. On average, 1.7% of your residents are responsible for almost 100% of your towing issues. They can create bigger problems down the road.
The top storylines in multifamily this week are using data to address parking problems, employee mental health, amenities you need now, TikTok and marketing, fighting fraud, artificial intelligence, regional bank risks, interest rates and NMHC’s new housing initiative.
Gen Z and millennials may be utilizing another search engine when hunting for their next apartment — TikTok. TikTok and other short-form video platforms are now a vital ingredient in your marketing mix and one of the most important ways to attract prospects.
Rent. is pleased to announce the appointment of Jeff Lautenbach as the company’s new Chief Revenue Officer. With an impressive track record in leadership roles across leading global software and service organizations, Jeff brings a wealth of expertise and vision to drive growth for Rent.
Some communities don’t have to worry about parking. The funny thing is parking isn’t “a thing” until you don’t have it…and then it’s a “big thing!” Any hiccups in the process can lead to frustration, complaints to onsite teams and friction between neighbors.
The top storylines in multifamily this week are promoting responsible pet ownership, amenity versatility, brand messaging, tomorrow’s renters, data visualization, EVs and natural disasters, future rent growth, where the jobs are going and rising multifamily insurance.
For perhaps the most accurate depiction of what to expect in the coming years, they can examine the student housing sector. These students represent the next wave of conventional renters, after all, so their unique preferences and behaviors should not be overlooked.
Although renewals are a vital component of the leasing lifecycle, operators have long approached them with a less-than-optimized process, one that relies heavily on overextended site teams performing a series of manual tasks, often without the sufficient time and energy to do so.
The top storylines in multifamily this week are renters driving innovation, co-living and the affect on housing, tips for hiring the right people, pet technology, package management, bicycle amenities, the multifamily construction pipeline, distress in the CRE market and the revival of small multifamily homes.
Renters are modern. They expect to be able to manage their lives from the palm of their hand, and that includes their living spaces and rental experience. Today’s renters demand flexibility, affordability and options. They want it provided by their apartment community — and they want it now.