Forward-thinking operators are tapping into technology-powered incentive optimization, such as cash back for renters who pay their rent on time. These tools garner higher resident engagement while empowering them to establish financial security.
Improving the Prospect Journey in the Years Ahead
Prospective renters are routinely able to readily access self-guided in-person tours, virtual tours, 3D walkthroughs and online applications to maximize convenience and minimize the need for interactions with onsite associates. In addition, chatbots allow prospects to get answers to their questions 24/7.
Industry Trends Report | Week of June 12
The top storylines in multifamily this week are renewal automation, investing in the future, wellness in building design, the evolution of the prospect journey, sight maps and self-guided tours, proptech, leasing power shifts to residents, rent control and the Fed holds on interest rate hike.
Proptech Roundup: Funding, Leadership Changes and Innovation
The week leading into Apartmentalize was packed with announcements from proptech firms. Among the news was Rent.’s introduction of integrated tour scheduling and Janine Steiner Jovanovic named CEO of LeaseLock, a lease insurance and financial technology provider.
Multifamily Meets the Resort
As the lines between apartments and hotels become increasingly blurred, some owner-operators are leaping forward by offering properties with resort-class perks. Amenities such as concierge service, housekeeping, coffee service and more are beginning to make an appearance in multifamily communities.
How Will the Prospect Journey Evolve and Improve in the Future?
The prospect journey has morphed, contorted, and then changed even more over the past decade. It has shifted pronouncedly even when just considering the past few years. Odds are the journey will shift even further within another five years.
Taxed Onsite Teams, NOI – Suffer from Lack of Renewal Automation
It would be fair to surmise that most operators will elect to automate their renewal processes within the next five years. It is still a new concept in the industry, however, and many properties remain stuck using the cumbersome manual process that often leaves both residents and onsite teams frustrated.
Rent. Launches Integrated Tour Scheduling
Rent. today announced another transformative addition to its RentMarketplace. listings product. This new feature allows prospective renters to schedule and automatically confirm tours at their convenience, based on predetermined tour availability as set by the property team.
Industry Trends Report | Week of May 29
The top storylines in multifamily this week are assistance animals, corporate wellness, hotel-style amenities, development technology, proptech, online reviews, homeownership drops, mental health construction and why the future of multifamily is in good hands.
Industry Trends Report | Week of May 22
The top storylines in multifamily this week are ESG reporting, pet-centric amenities, combatting rent growth loss with revenue recovery, pet tech, selecting proptech, ChatGPT and real estate, the dying American Dream, popular amenities and government lending.