As states start to reopen, SightPlan’s Terry Danner shares strategies for the multifamily industry. With state and local governments already making plans to reopen the economy in incremental stages in the wake […]
By Peter Jakel I was recently asked by Jennifer Castenson, director of thought leadership content for Hanley Wood and Multifamily Executive, for some tips on how supplier partners can continue to market […]
Though communities have been spared the onslaught of negative online reviews that they may have anticipated thanks to Google shutting down reviews, onsite teams can’t just wash their hands of their reputation management responsibilities.
Apartment operators have pricing structures for conventional homes down to a fine-tuned science. For the student-housing sector, well … not so much. Most revenue management software was built for the conventional sector, meaning student-housing operators often utilize a system not tailored to their needs.
Multifamily companies have to create world-class workplace cultures that emphasize taking great care of associates and giving back to the communities in which they operate. While creating such an environment has practical benefits, it’s simply the right thing to do.
Many apartment owners and operators may be leery of offering self-guided tours, but the data indicates prospects want and use them. Properties that don’t give prospects the option to self-tour risk alienating them and may find it difficult to convert leads into new residents.
For the multifamily industry’s evolution to continue, one thing needs to change. It has to be easier to integrate individual technologies. When owners and operators can’t easily assemble a group of solutions that are able to seamlessly communicate with each other, it stunts the growth of our industry.
By Dennis Cogbill In the battle to sign new residents and get current ones to renew their leases, properties strive to have the best common-area amenities, the most appealing in-unit finishes, the […]