Apartment teams could tell prospects about their community or show them still photos of it, but very infrequently took additional steps toward data visualization. While that transformation started last decade, visualization tools will become a must for prospects—and for multifamily organizations—in the 2020s.
The Primary Benefits of Data Visualization
3 More Tips for Marketing During COVID-19
By Peter Jakel I was recently asked by Jennifer Castenson, director of thought leadership content for Hanley Wood and Multifamily Executive, for some tips on how supplier partners can continue to market […]
Don’t Let Reputation Management Slide During Crisis
Though communities have been spared the onslaught of negative online reviews that they may have anticipated thanks to Google shutting down reviews, onsite teams can’t just wash their hands of their reputation management responsibilities.
Construction Delays Run Rampant in Multifamily
The Novel Coronavirus is wreaking havoc on the construction of multifamily communities. The challenges could exacerbate the already growing affordable housing crisis as the available supply of apartment housing will lag further behind demand after the pandemic eases.
Rent Payments Trending Down in Crisis
According to several reports released between April 1 and 6, rent payments have been trending downward by up to a third, compared with the same period in March and April 2019.
Engrain Acquires DeliverHere App, Extends Market Penetration
Engrain announced recently that it has acquired DeliverHere, an app that displays apartment property maps to assist delivery drivers and help improve their efficiency and save time. The acquisition will enable Engrain to add to its largest database of maps in the country while expanding its user base and client reach.
LMC Acquires Novel Stonewall Station Apartments
LMC has acquired Novel Stonewall Station, a luxury transit-oriented apartment community located in Uptown, one of Charlotte’s most sought-after rental submarkets. The transaction marks LMC’s first acquisition of an existing multifamily community.
CAPREIT Acquires Parkway Gardens Apartments
CAPREIT has acquired Parkway Gardens, a senior affordable apartment community located less than three miles east of Downtown St. Paul. CAPREIT will renovate the five-story community, which features 160 apartment homes and commuter-friendly access to the Twin Cities.
Finding a Solution to the Student Housing Pricing Challenge
Apartment operators have pricing structures for conventional homes down to a fine-tuned science. For the student-housing sector, well … not so much. Most revenue management software was built for the conventional sector, meaning student-housing operators often utilize a system not tailored to their needs.
Building a Strong and Healthy Workplace Culture
Multifamily companies have to create world-class workplace cultures that emphasize taking great care of associates and giving back to the communities in which they operate. While creating such an environment has practical benefits, it’s simply the right thing to do.