All the multifamily news you need
Prior to 2020, technology adoption and buy-in were slow for most multifamily firms. We know that nothing can replace a person-to-person experience, but when this wasn’t an option, operators were forced to accelerate their adoption timelines. Companies needed to find ways to replicate that personal touch.
As more and more communities allow pets onsite, most operators are seeing an uptick in assistance animal accommodation requests. It’s no secret that there are bad actors trying to pass their pets off as assistance animals to circumvent pet fees and restrictions.
LMC today announced that Senior Vice President of Marketing Beth Tuttle has been accepted into Forbes Communications Council. She joins a renowned group in this invitation-only community for executives in communications, marketing and public relations.
Entrata, the multifamily industry's most comprehensive technology platform, has been named to the Forbes 2021 Cloud 100, the definitive ranking of the top 100 private cloud companies in the world, published by Forbes in partnership with Bessemer Venture Partners and Salesforce Ventures.
Engrain, the market leader in interactive touring, mapping and data visualization software, today announced it will be strategically expanding its senior living product line and building a designated team to directly support the company’s growth within senior living communities.
Mill Creek accrued an 82.56 ORA score, which was best in J Turner’s wide-ranging Division II tier, which includes operators that oversee 20,000 to 33,107 apartment homes. According to J Turner Research, the average score of companies in this group is 68.93.
As the industry gradually rolls out more and more options that enable prospects to create their living experience on their own terms, a significant foundational deficiency has emerged. Many communities offer static, poorly designed sitemaps—and sometimes none at all.
Properties were forced to eschew in-person tours for self-guided, virtual, pre-recorded, live video and other contactless tour options. Now, as the industry moves past the pandemic era, it is determining which of these options to incorporate in the tour process moving forward.