The top storylines in multifamily this week are monetizing technology, hyper-personalization in leasing, EV charging stations, Charlotte emerges as a leading multifamily market, affordable housing measures gain popularity and holiday event ideas for multifamily communities.
Multifamily housing has been propelled into a new era of leasing – and not by choice. Apartment operators had to implement new technologies out of necessity during the pandemic. But in the mad scramble to implement new tech, operators didn’t have adequate time to consider the long-term ROI.
The top storylines in multifamily this week are boosting renewals with automation, strategies for community building, the importance of reliable connectivity, multifamily construction continues to increase, the future of leasing tech and becoming pet-inclusive.
Prospective residents are hitting more touchpoints along their journey than ever before. To best utilize those opportunities, operators are using innovative tools that can reach customers at the pivotal moments that help them better understand the modern consumer experience.
As COVID asserted its control, it became obvious that the traditional ways of business would have to change. The multifamily sector, known for being a person-to-person industry, had no choice but to embrace the technological advances it once spurned.
The top storylines in multifamily this week are redefining efficiency in maintenance, proptech for ESG goals, the need for EV charging stations in multifamily, the top trends in multifamily, the ups and downs of prepaid rent and the expectations of renters by choice.
The top storylines in multifamily this week are using tech for more efficient construction, why centralization is not one-size-fits-all, empowering teams with proptech, using mushrooms to decarbonize construction waste, Q3 multifamily data and the cost of pet waste.
In a big-picture sense, homes have been built the same way for 2,000 years. Over time, innovations have been developed to attempt to change the way we build—particularly to move away from wood-framed construction. But none of those technologies have necessarily taken hold.
The top storylines in multifamily this week are portfolio evaluation for centralization, the importance of technology partners, driving resident retention, human-trafficking education, construction delays continue in multifamily and customizing renters insurance to increase compliance.
While there are a few apartment operators who would rather not allow pets onsite, most are modernizing their pet policies and removing pet restrictions altogether because of that broader resident pool and the monetary benefits that come with doing so.