All the multifamily news you need
Holiday trash hits communities hard. Between Thanksgiving and New Year's Day, the amount of household trash spikes by about 25%, with 5 million metric tons coming from multifamily. This period gives owners and property managers insight into where the strengths and weaknesses lie in their onsite systems.
Multifamily's top storylines this week are Brickstone's full ownership of The Lodge, move-ins at Modera Rio Salado, Hamilton Zanze Fairways acquisition, towing the Valentine, adapting to industry change, the culture of denial, lessons in utilizing AI, CRE's data fragmentation and brand consistency in emails.
Multifamily's top storylines this week are the groundbreaking of Mill Creek's Modera Allston, NYC moves closer to rent freeze, overhaul of D.C.'s housing finance, the value of company culture, reasonable accommodations, older renters drive retention, AI's moment in multifamily, discovery funnels changing and the backlash over Ring's surveillance…
Multifamily's top storylines this week are ApartmentRatings and SatisFacts award winners, Creative Marketing Concepts rebrands, Class A gaining strength, affordable housing challenges, how markets pique interest, urban development, social media's role in application fraud, building a podcast and drone loses battle with apartment building.
Multifamily's top storylines this week are Mill Creek starts construction on Modera San Rafael, multifamily investors say "go," transit-oriented development, smarter pet policies, the operations side of sustainability, California housing moves, five community messages that should be texts, a better conversion calculator and how LEED certs fared in…
Multifamily's top storylines this week are Mill Creek breaks ground on Amavi Thornton, executive hiring forecast, renter's market losing steam, the laundry room revolution, skills needed for multifamily career, purposeful amenities, AI marketing mistakes, what is success in digital marketing and coworking spaces replacing business centers.
A healthy marketing funnel doesn’t just drive traffic — it builds trust, creates meaningful engagement, and ultimately converts prospects into residents. Today’s renters expect more than a catchy ad or quick follow-up. They want transparency, personalization, and convenience from the first click to the signed lease.
Multifamily's top storylines this week are Engrain and Billee integration, Mill Creek's new CIO, Quarterra welcomes residents to Ravine, building your personal brand, tips to avoid steering, brand test that most communities fail, autonomous property management, tech adoption success and proptech funding hits 16.7B in 2025.