The top storylines in multifamily this week are tools to help with hiring and retention, the property life cycle, holiday decorations and safety, renters insurance compliance, domestic abuse during the holidays and why to avoid hesitation in multifamily sales.
When technology is deployed in the multifamily industry, it often pertains to streamlining nuances of the leasing journey. Tech is also utilized to automate repetitive tasks, such as sending timely reminders to prospects and prepopulating forms for which information is already available.
During the 2022 OPTECH session, NextGen AI: Risks and Rewards, industry leaders discussed AI’s promise and potential pitfalls moving forward. Panelists said much of multifamily’s hesitancy surrounding AI stems from a basic lack of understanding of the technology.
Jacob Carter, founder and CEO of Nurture Boss, joins us to discuss hyper-personalization in marketing campaigns. 80% of consumers are much more likely to make a purchase if their experience is personalized. How can we take this information and implement it into the renter customer journey?
The electric vehicle movement is speeding up, making significant gains over the last several years. The industry, however, faces an uphill battle with the availability of reliable chargers for owners. The team at Xeal is solving for this issue.
The top storylines in multifamily this week are monetizing technology, hyper-personalization in leasing, EV charging stations, Charlotte emerges as a leading multifamily market, affordable housing measures gain popularity and holiday event ideas for multifamily communities.
Multifamily housing has been propelled into a new era of leasing – and not by choice. Apartment operators had to implement new technologies out of necessity during the pandemic. But in the mad scramble to implement new tech, operators didn’t have adequate time to consider the long-term ROI.
The top storylines in multifamily this week are boosting renewals with automation, strategies for community building, the importance of reliable connectivity, multifamily construction continues to increase, the future of leasing tech and becoming pet-inclusive.
Prospective residents are hitting more touchpoints along their journey than ever before. To best utilize those opportunities, operators are using innovative tools that can reach customers at the pivotal moments that help them better understand the modern consumer experience.
As COVID asserted its control, it became obvious that the traditional ways of business would have to change. The multifamily sector, known for being a person-to-person industry, had no choice but to embrace the technological advances it once spurned.