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Even properties that fashion themselves as “pet-friendly” often only fit that description on the surface. Savvy property owners, however, see an opportunity to bolster pet-friendliness and create a strategic advantage.
The American Pet Products Association indicates that 71% of U.S. households own a pet, while research by the Pew Research Center found that an overwhelming majority of pet owners, 97%, consider their pets part of the family to some extent. These trends have major implications for rental housing.
Pet-friendliness is one of the ultimate differentiators at rental communities, and the difference is obvious the moment you walk a truly pet-inclusive property. Communities that embrace this reality benefit from stronger renewal rates, more engaged residents and an environment that feels welcoming to a wider pool of renters.
Multifamily's top storylines this week are Mill Creek starts construction on Modera San Rafael, multifamily investors say "go," transit-oriented development, smarter pet policies, the operations side of sustainability, California housing moves, five community messages that should be texts, a better conversion calculator and how LEED certs fared in…
Just as it’s difficult to find a hotel that isn’t pet-friendly any longer, fewer and fewer rental communities do not welcome pets in any capacity. Pet-welcoming sentiment goes beyond traditional multifamily, as military bases, single-family, vacation rentals, short-term rentals and manufactured housing all experience pet demand.
The top storylines in multifamily this week are preleasing begins at Modera Revere Beach, strong demand and rent deceleration, fair housing updates, nice vs. necessary in service, pet-related compliance, resident and employee onboarding experiences, marketing trends in 2026, voice search changing community names and tools to get in…
Pet policy compliance is crucial for a happy, healthy, and pet-responsible community. Property teams can get ahead of things by adding a pet addendum to the lease agreement to help ensure all residents are on board and by having the right systems in place to track compliance.
The top storylines in multifamily this week are Grace Hill 2025 Impact Hero Awards, Pankaj Bansi is SmartRent's new CTO, PetScreening integrates with Rentvine, boosting resident retention, remaining flexible with prospects, multifamily cap rates, AI transparency, the tech graveyard and on-brand website templates.