Industry Trends Report | Week of December 15
Multifamily’s top storylines this week are Engrain’s new standard on fee transparency, Hamilton Zanze sells Platte View Landing, Ashcroft Capital buys Birchstone Cedar Rapids, tough career lessons, deals and trends that defined 2025, jobs and demand, branding beyond prospect marketing, community blogs and SEO, and rental screening in the age of AI.
Engrain Sets a New Standard for Multifamily Fee Transparency
Engrain, the leader in interactive touring, mapping, and data visualization software for the built environment, today announced a major expansion of its fee transparency capabilities, reinforcing its position as the most complete solution for operators navigating today’s rapidly evolving pricing expectations.
Hamilton Zanze Announces Sale of Platte View Landing
Hamilton Zanze, a leading San Francisco-based multifamily real estate investment firm, announced today that it has sold Platte View Landing, a 169-unit garden-style community in Brighton, Colo. The firm sponsored the acquisition of the property in 2006 and closed the sale on Dec. 9.
NFL Dreams Drive Real Estate Bet in Dallas
Ashcroft Capital acquired Birchstone Cedar Ridge, a year-old multifamily property in a bet that families will keep moving there so their children can be in the football program. Former students include two-time Super Bowl champion and NFL legend Ray Crockett, former Pittsburgh Steelers running back Barry Foster, and Super Bowl winner Adam Butler.
Industry Trends Report | Week of December 8
Multifamily’s top storylines this week are Mill Creek’s Modera Mystic breaks ground, the upcoming multifamily boom, CRE and the Fed’s rate cut, the new era of diverse renters, reflections for 2026, Gen Z renters will dictate multifamily’s future, multifamily tech and the new reality, AI in construction and FTC issues warning to industry software providers.
Industry Trends Report | Week of December 1
The top storylines in multifamily this week are preleasing begins at Modera Revere Beach, strong demand and rent deceleration, fair housing updates, nice vs. necessary in service, pet-related compliance, resident and employee onboarding experiences, marketing trends in 2026, voice search changing community names and tools to get in front of your audience.
Please Stop Watching Me Pee: When Service Is Nice Vs. Necessary
How does a bathroom attendant apply to parking, parking management and the hurdles facing multifamily operators? What seems like a silly example clearly indicates the fundamental issue with choice. Simply put, it comes down to fees for service and determining if it is nice to have or a necessity.
MHN Executive Council: Marketing Trends to Watch Out for in 2026
Multifamily marketing in 2026 is shifting sharply toward immersive visuals, tech-enabled personalization and storytelling rooted in real experiences. Digital tools are becoming essential for preleasing and creating strong first impressions—often even before buildings are complete.
Mill Creek Announces Start of Preleasing at Modera Revere Beach
Mill Creek Residential, a leading developer, owner-operator and investment manager specializing in premier rental housing across the U.S., today announced the start of preleasing at Modera Revere Beach, a contemporary community located on the nation’s oldest public beach, approximately eight miles northeast of Boston.
Mill Creek Announces Groundbreaking of Modera Mystic
Mill Creek Residential, a leading developer, owner-operator and investment manager specializing in premier rental housing across the U.S., today announced it has broken ground on Modera Mystic, a contemporary mixed-use community in Medford, Mass., just north of Boston. First move-ins at Modera Mystic are anticipated for 2027.
Why Pet-Related Compliance Matters at a Multifamily Property
Pet policy compliance is crucial for a happy, healthy, and pet-responsible community. Property teams can get ahead of things by adding a pet addendum to the lease agreement to help ensure all residents are on board and by having the right systems in place to track compliance.
Industry Trends Report | Week of November 17
The top storylines in multifamily this week are Brynson and Engrain team up to strengthen fee transparency, SmartRent names Ponthahil as CIO, REBA adopts Fabric to speed data delivery, inside the C-suite, generational diversity in the workplace, mailroom makeovers, GA4 demystified, AI and proptech startups and the latest wave of proptech
PetScreening Ranked 169th Fastest-Growing Company in North America
PetScreening today announced it ranked No. 169 on the Deloitte Technology Fast 500, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech and energy tech companies in North America, now in its 31st year. PetScreening grew 483% during this period.
REBA Adopts Microsoft Fabric to Accelerate Property Data Delivery
Real Estate Business Analytics (REBA), the trailblazer in Connected Analytics for the multifamily industry, today announced its adoption of Microsoft Fabric — an AI-powered data analytics solution featuring data movement, data lakes, data engineering, data integration, data science, real-time analytics and business intelligence.
SmartRent Names Sangeeth Ponathil Chief Information Officer
SmartRent, Inc., a leading provider of smart communities and smart operations solutions for the rental housing industry, today announced the appointment of Sangeeth Ponathil as Chief Information Officer. A proven executive leader with more than 25 years of experience guiding enterprise technology strategy, Ponathil will chart SmartRent’s technology roadmap.
Brynson™ Partners with Engrain to Strengthen Fee Transparency and Compliance
Brynson™, creators of Brynsights™, multifamily’s first unbiased intelligence platform, has announced a strategic partnership designed to bring fee transparency and compliance visibility directly into the leasing experience with Engrain, the leader in interactive touring, mapping, and data visualization software for the built environment.
Industry Trends Report | Week of November 10
The top storylines in multifamily this week are SmartRent’s new advisory council, rents poised for a 2026 comeback, LA lowers rent increase cap, notes from a road warrior, renter by choice, brand research and resident resonance, Preiss Co.’s tech evaluation process, appealing to Gen Z renters and chabots replacing leasing agents.