The Multifamily Journal

Real Estate Business Analytics (REBA), the data foundation for the multifamily housing industry, today announced that it has named David Woolenberg as Chief Executive Officer, following a year of record growth in which REBA’s revenue nearly doubled.

Pet-passionate communities lease homes more quickly because they are appealing to a wider pool of potential residents. Those residents renew at higher rates and stay longer, because if their pet is happy, they’re happy. Properties that offer a truly pet-centric environment are already reaping the benefits.

Ultimately, it’s time we acknowledge that mental health is a pressing issue across the workforce, including within the property management industry, and take meaningful steps to address it.

This fourth blog in our five-part series analyzing the 2025 SatisFacts Online Renter Study examines a contradiction that continues to challenge the multifamily industry. Over the past several years, operators have invested heavily in AI, centralized leasing, and an expanding suite of digital tools.

Multifamily's top storylines this week are trash teams are key to success, brand as a liability and shield, marketing budgets, operators feeling pressure, red tape cuts, poor federal data, AI and people, Zillow FTC settlement and prefabricated housing.

The resident satisfaction conversation tends to center around amenities, leasing and maintenance teams. But there’s also a team residents interact with daily that isn’t always part of the service conversation—the people who manage trash.

Multifamily's top storylines this week are reviews are the new leasing office, affordable housing, move-in maintenance, Mamdami targets operators, investment shifting to major metros, economic signals to watch, maintenance AI, TikTok listings and Google's AI search.

For years, branding in multifamily served as a tool for attraction through logos, colors, and lifestyle positioning. Today, that model is changing. Brand reputation is less likely to win a lease, but increasingly likely to lose one.