The Multifamily Journal

Multifamily's top storylines this week are the new renter roadmap, hotel conversions, investing in growth, preleasing begins at Modera Bridle Trails, Trump pushes passage of BTR forced sales, NYC axes property tax hike, AI in affordable housing, fixing verification mistakes and renter behavior.

Mill Creek Residential, a leading developer, owner-operator and investment manager specializing in premier rental housing across the U.S., today announced it has secured final entitlement approvals for a 243-home community in the high-barrier-to-entry market of Marin County.

Mill Creek Residential, a leading developer, owner-operator and investment manager specializing in premier rental housing across the U.S., today announced the start of preleasing at Modera Bridle Trails, a contemporary midrise community in suburban Eastside Seattle.

Multifamily marketing is undergoing a fundamental transformation, prioritizing the raw and real over the polished and professional. The latest SatisFacts Online Renter Study highlights a simple but powerful truth: the best marketing isn’t flashy. It’s authentic, accessible, and aligned with how modern renters actually think.

Multifamily's top storylines this week are the cost of trash overflow, redefining the American Dream, public-private partnerships, vacancy and rent forecasts revised, senior migration to multifamily, investor sentiment hits three-year low, WiFi 8, marketing strategies for student housing and cybersecurity.

Trash management is a frontline resident touchpoint that shapes the perceptions of service quality, community pride and overall satisfaction. When bins overflow, the impact can be immediate and emotional. Don't fix the problem right away; you can almost guarantee a significant uptick in posts about it.

Multifamily's top storylines this week are preleasing begins at Modera Chandler, NYC's emissions law clears first test, small owners unhappy with Mamdani's rental plan, women leading transformation, deal and financing strategies, discipline driving performance, question to ask before automation, maintenance and lease-up branding.

While many renters are still on the path to homeownership, the American dream is evolving and households are adapting their aspirations with today’s financial realities, according to survey findings from Entrata.