Industry Trends Report | Week of November 28
The top storylines in multifamily this week are tools to help with hiring and retention, the property life cycle, holiday decorations and safety, renters insurance compliance, domestic abuse during the holidays and why to avoid hesitation in multifamily sales.
Ashcroft Capital Announces Purchase of Halston Paces Crossing
Ashcroft Capital today announced its acquisition of Halston Paces Crossing, a garden-style community in one of metropolitan Atlanta’s fastest-growing suburbs. Birchstone Residential, Ashcroft Capital’s in-house property management company, has assumed management of the community.
SmartRent Smart Sips Sheds Light on Power of Centralization
When technology is deployed in the multifamily industry, it often pertains to streamlining nuances of the leasing journey. Tech is also utilized to automate repetitive tasks, such as sending timely reminders to prospects and prepopulating forms for which information is already available.
NextGen AI: Risks and Rewards
During the 2022 OPTECH session, NextGen AI: Risks and Rewards, industry leaders discussed AI’s promise and potential pitfalls moving forward. Panelists said much of multifamily’s hesitancy surrounding AI stems from a basic lack of understanding of the technology.
Hyper-Personalization within the Leasing Journey – Jacob Carter
Jacob Carter, founder and CEO of Nurture Boss, joins us to discuss hyper-personalization in marketing campaigns. 80% of consumers are much more likely to make a purchase if their experience is personalized. How can we take this information and implement it into the renter customer journey?
The Full Property Lifecycle-Terry Danner
This week we are talking to Terry Danner, executive vice president of sales at SmartRent. Terry has decades of experience in multifamily management and discusses the full property lifecycle, why it needs attention, and how technology serves a large role in keeping the property lifecycle healthy.
Best Hiring Practices: Finding a Flawless Fit for the Organization
The ability to attract and retain high-level associates has become a primary focus in multifamily, where a competitive employment environment continues to persist. Organizations can best position themselves for success by getting it right from the start—in the hiring process.
Interview with Zander Isaacson, Co-Founder and CEO of Xeal
The electric vehicle movement is speeding up, making significant gains over the last several years. The industry, however, faces an uphill battle with the availability of reliable chargers for owners. The team at Xeal is solving for this issue.
Quarterra Begins Construction in Boston
Quarterra Multifamily has begun construction on a 256-unit community in Boston’s Allston, Mass., neighborhood. Harper, located at 40 Rugg Road, is designed to achieve a LEED Gold certification. The community will include two rooftop decks and 11,000 square feet of green space.
Unscooped Pet Waste: A Problem, a Revenue Opportunity or Both?
All pet-friendly communities deal with the challenge of unscooped pet waste. This challenge creates additional costs for operators who have to pay someone else to clean it up or task maintenance teams with doing the job, causing valuable time and resources to be wasted.