Industry Trends Report | Week of June 1

Multifamily's top storylines this week are Yorkshire Apartments acquisition, leasing gains traction, rent-setting software, online reviews, summer outdoor spaces, Apartmentalize speaking tips, AI and data, social media and bots reshaping industry operations.

Report Pinpoints Need for Pet-Inclusive Rental Housing

The American Pet Products Association indicates that 71% of U.S. households own a pet, while research by the Pew Research Center found that an overwhelming majority of pet owners, 97%, consider their pets part of the family to some extent. These trends have major implications for rental housing.

Reviews vs. Resident Insights: Why Methodology Matters

When grounded in strong methodology, surveys provide a reliable lens into what residents truly value and where communities can improve. By reclaiming the integrity of surveys and applying them thoughtfully, operators can move beyond surface-level online scores and turn resident feedback into significant, actionable insight.

Disconnected Data Limits AI’s Impact in Multifamily

As AI-powered solutions continue to proliferate in the multifamily housing industry, operators are recognizing the limiting factor in their AI strategies: disconnected data. While multifamily does not lack for actionable metrics, the traditionally siloed structure of pricing, leasing, budgeting and maintenance systems effectively fragments property data.