The Multifamily Journal

PetScreening, the leading pet policy management software for the rental-housing industry, today announced that three company leaders have been named 2026 Multifamily Influencers by GlobeSt. CEO and founder John Bradford, Vice President of Education Victoria Cowart, and Director of Asset Owner Solutions Lori Trainer all were honored.

Multifamily’s top storylines this week cover fee transparency, resident displacement, AI in marketing and operations, proptech integration, real estate fraud allegations, AI-powered search visibility, and the future of accessible software development.

Transparency should be more than something companies do because they have to. It’s part of creating a better renter experience. Marketers must focus less on vanity metrics and individual leads, and more on qualified prospects and the renter journey as a whole.

Multifamily’s top storylines this week are navigating workplace data privacy, improving the prospective renter journey, creating more intentional community spaces, expanding multifamily partnerships, adapting to rising development costs, leveraging AI for resident insights and improving operations, and advancing the next generation of proptech.

Ally Waste Services, the national leader in comprehensive multifamily waste support services, today announces an expanded partnership with Gables Residential, a national leader in managing and developing multifamily apartment communities.

Multifamily’s top storylines this week are understanding distinct renter mindsets, embracing pet-friendly communities, tracking Nashville’s improving fundamentals, addressing the growing risks of mold, navigating shifting interest rates, evolving property management platforms, combating AI-enabled application fraud, optimizing apartment searches for AI and expanding the future of multifamily connectivity.

AI Optimization (AIO) has become this year's buzz term in the industry and beyond. Essentially, AIO is the practice of structuring content so AI models such as Google AI Overviews, ChatGPT and Perplexity can easily read, trust and cite a brand as the primary authority in their responses.

Multifamily’s top storylines this week are making ESG actionable, prioritizing mental health, getting the timing right in property management, REBA’s leadership expansion, Bilt’s Livly acquisition, shifting interest-rate expectations, technology that works behind the scenes, AI-driven tenant litigation and the latest wave of AI-powered proptech.