Industry Trends Report | Week of February 16
Multifamily’s top storylines this week are the groundbreaking of Mill Creek’s Modera Allston, NYC moves closer to rent freeze, overhaul of D.C.’s housing finance, the value of company culture, reasonable accommodations, older renters drive retention, AI’s moment in multifamily, discovery funnels changing and the backlash over Ring’s surveillance program.
Mill Creek Named 2025 Best Property Management Firm of the Year by NAHB
Mill Creek Residential, a leading developer, owner-operator and investment manager specializing in premier rental housing across the U.S., today announced it has been named the Best Property Management Firm of the Year for 2025 by the National Association of Home Builders (NAHB) Best in American Living Awards.
The Value of Company Culture
A thriving company culture is more than a snappy slogan or a series of organizational platitudes. In survey after survey, a positive corporate culture is the one of the top attributes potential employees look for when hiring. Culture is also credited with long-term employment, and it’s ultimately what will get teams through the difficult times.
Mill Creek Announces Groundbreaking of Modera Allston
Mill Creek Residential, a leading developer, owner-operator and investment manager specializing in premier rental housing across the U.S., today announced it has broken ground on Modera Allston, a contemporary midrise community in the thriving Lower Allston neighborhood.
Industry Trends Report | Week of February 9
Multifamily’s top storylines this week are ApartmentRatings and SatisFacts award winners, Creative Marketing Concepts rebrands, Class A gaining strength, affordable housing challenges, how markets pique interest, urban development, social media’s role in application fraud, building a podcast and drone loses battle with apartment building.
Creative Marketing Concepts Announces Rebrand Under New Ownership
Creative Marketing Concepts (CMC), a longtime trusted partner to the multifamily industry, has unveiled a refreshed brand identity following its acquisition by industry veterans Joe Copsey and Joe Summers. The rebrand centers on a renewed commitment to the people behind the portfolios, positioning CMC as a supportive, fractional marketing department.
ApartmentRatings and SatisFacts Announce the 2025 Multifamily Award Winners
ApartmentRatings, the country’s most relied-upon ratings and reviews platform for renters, has revealed the recipients of its annual epIQ Top Rated Community Awards. This recognition celebrates multifamily communities nationwide that delivered outstanding living experiences to their residents throughout 2025.
Industry Trends Report | Week of February 2
Multifamily’s top storylines this week are Mill Creek starts construction on Modera San Rafael, multifamily investors say “go,” transit-oriented development, smarter pet policies, the operations side of sustainability, California housing moves, five community messages that should be texts, a better conversion calculator and how LEED certs fared in 2025.
The Case for Smarter Pet Policies in Rental Housing
Just as it’s difficult to find a hotel that isn’t pet-friendly any longer, fewer and fewer rental communities do not welcome pets in any capacity. Pet-welcoming sentiment goes beyond traditional multifamily, as military bases, single-family, vacation rentals, short-term rentals and manufactured housing all experience pet demand.
Industry Trends Report | Week of January 19
Multifamily’s top storylines this week are Mill Creek breaks ground on Amavi Thornton, executive hiring forecast, renter’s market losing steam, the laundry room revolution, skills needed for multifamily career, purposeful amenities, AI marketing mistakes, what is success in digital marketing and coworking spaces replacing business centers.
Mill Creek Announces Start of Construction at Modera San Rafael
Mill Creek Residential, a leading developer, owner-operator and investment manager specializing in premier rental housing across the U.S., today announced construction is underway at Modera San Rafael, a contemporary community located on the east end of the city’s downtown corridor.
Mill Creek Announces Groundbreaking of Amavi Thornton
Mill Creek Residential, a leading developer, owner-operator and investment manager specializing in premier rental housing across the U.S., today announced it has broken ground on Amavi Thornton, a single-family, build-to-rent community in the northern Denver metropolitan area. First move-ins are anticipated for spring 2027.
A Data-Driven Playbook for Building a High-Performing Multifamily Marketing Funnel
A healthy marketing funnel doesn’t just drive traffic — it builds trust, creates meaningful engagement, and ultimately converts prospects into residents. Today’s renters expect more than a catchy ad or quick follow-up. They want transparency, personalization, and convenience from the first click to the signed lease.
The Laundry Room Revolution: Going From Mundane to Modern
Walk into many multifamily laundry rooms, and you’ll likely find the same scenario—fluorescent lighting (probably one flickering), plastic chairs, and a handful of machines. Owners and operators, however, can turn this amenity into a significant differentiator and a source of ancillary revenue.
Industry Trends Report | Week of January 19
Multifamily’s top storylines this week are Engrain and Billee integration, Mill Creek’s new CIO, Quarterra welcomes residents to Ravine, building your personal brand, tips to avoid steering, brand test that most communities fail, autonomous property management, tech adoption success and proptech funding hits 16.7B in 2025.
Quarterra Welcomes First Residents at Emblem Ravine
Quarterra, an industry-leading multifamily development and investment management firm, recently welcomed its first residents at Emblem Ravine, its newest attainable community in the Oak Cliff neighborhood of the Dallas-Fort Worth Metroplex. The Emblem program is designed to help address the national supply shortage of housing for middle-income renters.
Engrain Announces Integration with Billee to Deliver Data-Driven Utility Costs
Engrain, the market leader in interactive touring, mapping and data visualization software for the built environment, today announced an upcoming integration with Billee, a modern utility billing platform purpose-built for multifamily housing. The planned integration will power more precise utility costs within Engrain’s fee calculator.