Automation has become a hot topic within multifamily. As its functionality has proven to be an asset to modern leasing strategies, its use is only going to ramp up. After all, automation technology simplifies and maximizes the leasing process for both customers and onsite teams.
The top storylines in multifamily this week are nontraditional data giving operators an advantage, maximizing your CRM with automation, real estate technology to think about in 2022, the hazards of pet waste, skyrocketing apartment demand, rent growth from pandemic migration.
While some of the 2022 pet scene pertains to new concepts and evolving renter demands, the idea of how to responsibly implement some of the existing trends also figures to be a prominent theme. Here is a look at some of the primary storylines as the year begins.
Unscooped pet waste puts the health of entire apartment communities at risk. When pet owners don’t pick up their pet’s waste, there are massive health and environmental implications. As more apartment communities allow pets and assistance animals onsite, the animal waste problem continues to grow.
The biggest multifamily storylines this week: allowing renters to pay more flexibly, cultivating culture, welcoming more pets for business reasons, status of emergency rental assistance, multifamily investment volume in the south and Twitter’s acquisition of Quill.
The term “pet-friendly” is often used as a marketing chip in the rental-housing world, but simply allowing pets at a property no longer qualifies as being genuinely pet-friendly. That’s because many restrictions often accompany an apartment community’s pet policies.
Making on-time, in-full rent payments is difficult for many modern renters. Some residents live paycheck to paycheck and struggle to make ends meet. If anything, the pandemic cast a spotlight on the challenges facing renters and their housing providers across America.
Culture is the single-most important element in the success of a company. Organizational leaders might have to go about their culture-building initiatives differently in each case, but the prospective benefits can propel the company to its true potential and perhaps beyond.
The multifamily industry has a turnover problem, but it’s not the resident turnover we primarily think of. The turnover problem is actually one that has been steadily growing for the last decade. Losing a property manager can take a huge transitional toll on how a community functions.
Multifamily owners and operators are always on the lookout for ways to improve the financial and operational performance of their communities. A recent report shows that providing a welcoming environment for pet owners is a highly effective way to do just that.