INDUSTRY NEWS
ApartmentRatings, SatisFacts Announce 2025 Award Winners
by Andrew Ruhland
ApartmentRatings and SatisFacts have unveiled the 2025 Multifamily Resident Experience and Reputation Award winners, honoring top U.S. communities and management firms that delivered exceptional living experiences. The epIQ Top Rated Community Awards highlight properties with outstanding renter reviews, while the SatisFacts National Resident Satisfaction Awards recognize companies and communities with high satisfaction scores from resident surveys.
Read the article in The Multifamily Journal
Creative Marketing Concepts Rebrands With New Ownership
by Andrew Ruhland
Creative Marketing Concepts introduced a refreshed brand identity following its acquisition by industry veterans Joe Copsey and Joe Summers. It emphasizes support for multifamily teams through a partner-first, fractional marketing model designed to reduce stress and deliver clarity. The evolution reflects shared accountability and deep experience serving multifamily.
Class A Gains Signal Early Strength in Multifamily
by Kristen Smithberg
Class A units showed renewed momentum with rising occupancy and declining concessions, supported by stronger renter qualifications and “filtering up” behavior. Occupancy increased 25 basis points year-over-year, while Class A concessions fell 40 bps in December. Leasing activity improved across all property types, with contacts, visits and applications collectively rising 5%.
THOUGHT LEADERSHIP
Affordable Housing’s Always Been Hard. Now It’s Getting Harder.
by Danielle Little
Affordable housing faces mounting pressure as rents outpace wages, demand surges and supply remains far below need. Institutional investors are entering the space, reshaping ownership and raising quality expectations. Yet development hurdles, including land costs, labor shortages, NIMBYism and complex financing, continue to stall new supply. Existing owners also struggle with rising maintenance costs, expiring tax credits and shifting funding sources.
Read the article in Multi-Housing News
How Multifamily Markets Pique Interest
by Denile Doyle
Developers are navigating high interest rates, construction costs, land scarcity and regulatory hurdles by targeting markets with strong job growth, population gains and favorable zoning for hosuing. Cities with affordability, transit access and economic diversity are drawing investment, while emerging regions offer opportunities for value-add and new development.
What Needs To Happen For Urban Development To Return?
by Leslie Shaver
Urban infill development remains difficult as high-density projects face rising costs, tighter yields and challenging investment approvals. Developers are shifting toward outer-ring markets where deals pencil more easily. Absorption of existing supply and stronger job growth, especially among younger renters, are needed for developers to revive high-rise construction.
MULTIFAMILY TECHNOLOGY
Why Social Media is Increasing Rental Application Fraud
by Tiffany De Alva
Social platforms like TikTok have transformed rental application fraud into a fast, accessible playbook, enabling fake documents, synthetic identities and fraud‑as‑a‑service kits that bypass manual screening. Operators now face higher evictions, bad debt and operational strain as fraudulent approvals rise. Legacy workflows relying on visual checks or static verification can’t keep pace. Stronger tools are essential to counter growing fraud volume and protect portfolios.
Read the article in Multifamily Insiders
How to Build a Multifamily Podcast Pros Actually Follow
by Corina Stef
Creating a successful multifamily podcast requires a clear purpose, strong editorial structure and professional production. Effective programs define their audience, deliver actionable insights and maintain consistent quality in audio and video. Promotion, measurement and continuous refinement turn a podcast into a long-term brand asset that builds credibility.
Amazon Delivery Drone Crashes Into Apartment Building
by Ryan Osborne
A Prime Air delivery drone crashed into a Richardson, Texas, apartment building after striking the exterior during vertical flight. Video captured the drone hitting the structure before falling and smoking on the ground as firefighters responded. No injuries were reported, and the building sustained minimal damage. Amazon said the company is handling repairs.
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