There are a number of differentiators in multifamily that owners and property managers lean on to promote their properties. Location, amenities, technology, services and square footage all come at a premium. But with all else being equal, the tipping point is customer service.
If you visit Porsche’s factory in Zuffenhausen, Germany, the first thing you notice is … well … it’s tiny! Like smaller than a satellite parking lot at Ford! And when you learn that they make more than 55,000 cars per year at that factory, it’s easy to ask, “How?”
As apartment operators clamor to provide a happy and healthy living environment, the presence of pets at their communities should not be undervalued. 66% of pet-owning residents say that their pet has brought them closer to their neighbors.
Many apartment operators have chosen to pause renewal increases, waive a number of fees to current residents, and have not pushed rent growth as aggressively as they would have done under normal conditions. This has significantly impacted planned budgetary and revenue goals.
The Covid-19 pandemic forced property management companies to adapt on the fly like never before. The industry has implemented new processes and protocols to protect associates and residents alike, and adjusted operations to provide necessary support at the property level.
With more residents spending more time at home during the pandemic, and fewer venturing out to the store for basic supplies, operators have been faced with a flood of packages that has made every week feel like the holiday rush, turning every day into Parcel Armageddon.
Of the countless ways COVID-19 has impacted the multifamily industry, one of the most lasting effects may be package volume. As brick-and-mortar stores temporarily closed and consumers became hesitant to venture out, renters increasingly turned to online shopping.
There is no disputing that apartment operators have experienced a significant increase in emotional support animal accommodation requests in recent years. These can be a source of stress for onsite teams, but they don’t have to be. Policing these requests isn’t the best solution.
A CRM is a tool that allows multifamily operators to organize and manage interactions with prospects and current residents across communication channels. The playbook is a comprehensive plan devised by the operator to guide a leasing team’s use of the CRM.
Seeing that nearly 70% of residents are pet owners—that’s more than two-thirds of a community’s population—it makes sense that pet data would be tracked in the same way. Those who do aim to track pet data often do so in haphazard fashion.