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For years, branding in multifamily served as a tool for attraction through logos, colors, and lifestyle positioning. Today, that model is changing. Brand reputation is less likely to win a lease, but increasingly likely to lose one.
Ally Waste announced the launch of WasteOps, its proprietary invoice-auditing platform, analyzes a company's historical waste invoices and gives owners a clear, portfolio-wide view: what they're paying, how it compares across properties and which hauler fees they can and should avoid.
As resident expectations continue to evolve, the communities that stand out won't necessarily be the ones with the most five-star reviews. They'll be the ones that embrace transparency, encourage authentic conversations, and consistently act on the feedback they receive.
Previous generations took a renter-by-necessity approach to their apartments, and they served mainly as a stepping stone to buying a house. Today's renters are more likely to sidestep that path and opt for a lifestyle that relieves them of the burdens of homeownership.
Even properties that fashion themselves as “pet-friendly” often only fit that description on the surface. Savvy property owners, however, see an opportunity to bolster pet-friendliness and create a strategic advantage.
The all-in-one solution can be appealing. Fewer vendors, fewer contracts, fewer phone calls, and (ideally) fewer problems. Waste management, package management, pest control, and offsite storage; all those services with one number to call. The attraction is undeniable, the reality is never as good as the dream.
The American Pet Products Association indicates that 71% of U.S. households own a pet, while research by the Pew Research Center found that an overwhelming majority of pet owners, 97%, consider their pets part of the family to some extent. These trends have major implications for rental housing.
Trash management is a frontline resident touchpoint that shapes the perceptions of service quality, community pride and overall satisfaction. When bins overflow, the impact can be immediate and emotional. Don't fix the problem right away; you can almost guarantee a significant uptick in posts about it.