Creative Marketing Concepts

Multifamily's top storylines this week are CMC appoints Wendy Simpson president and CMO, concessions masking distress, LA's next mayor and ULA measure, fighting NIMBYs, Fed benchmarks to watch, coworking spaces, student housing social media, the AI job apocalypse and smart building supply chain issues.

Creative Marketing Concepts (CMC), a fractional marketing agency serving the multifamily real estate industry, today announced the appointment of Wendy Simpson as President and Chief Marketing Officer. Simpson will leverage 25 years of multifamily acumen to lead CMC's strategic expansion.

Multifamily's top storylines this week are ApartmentRatings and SatisFacts award winners, Creative Marketing Concepts rebrands, Class A gaining strength, affordable housing challenges, how markets pique interest, urban development, social media's role in application fraud, building a podcast and drone loses battle with apartment building.