by Savas Karas

While nearly every multifamily operator touts the merits of a thriving culture, it’s more than a snappy slogan or a series of organizational platitudes. In survey after survey, a positive corporate culture is the one of the top attributes potential employees look for when hiring. Culture is also credited with long-term employment, and it’s ultimately what will get teams through the difficult times.

So how can organizational leaders instill a thriving culture? It takes time and persistence, but the benefits of a robust company culture undoubtedly will boost happiness, efficiency and performance throughout the organization.

Here are a few building blocks leaders can lean on to ensure teams are equipped with what they need to steadily build a flourishing culture:

Understand the depth
Culture is generally experienced in two different ways. First and foremost is the organizational culture, in which leaders impart what they believe the company needs to do to succeed.

But in many companies, leaders only regularly speak to about 20 percent of the organization. The second layer consists of that 20 percent—the people who regularly interact with the other 80 percent of the company. Leaders need to properly convey the message, so nothing is lost in translation. What is our mission and sense of vision? What are we trying to do, and as importantly, how are we trying to do it?

Read Savas Karas’ article in Multi-Housing News.