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Creative Marketing Concepts (CMC), a fractional marketing agency serving the multifamily real estate industry, today announced the appointment of Wendy Simpson as President and Chief Marketing Officer. Simpson will leverage 25 years of multifamily acumen to lead CMC's strategic expansion.
Multifamily marketing is undergoing a fundamental transformation, prioritizing the raw and real over the polished and professional. The latest SatisFacts Online Renter Study highlights a simple but powerful truth: the best marketing isn’t flashy. It’s authentic, accessible, and aligned with how modern renters actually think.
While many renters are still on the path to homeownership, the American dream is evolving and households are adapting their aspirations with today’s financial realities, according to survey findings from Entrata.
Multifamily housing communities are leaning into P3s to get deals done, in market-rate and affordable housing communities. Public-private partnerships, also known as P3s, are proving to be good vehicles for developing and building multifamily housing communities once the nuances are mastered.
Fraud remains prevalent in the multifamily industry and shows no signs of dissipating. Bad actors are constantly finding new ways to circumvent systems, particularly through the use of generative AI and other bleeding-edge technologies, aiming to remain one step ahead of the industry’s fraud prevention and cybersecurity initiatives.
A thriving company culture is more than a snappy slogan or a series of organizational platitudes. In survey after survey, a positive corporate culture is the one of the top attributes potential employees look for when hiring. Culture is also credited with long-term employment, and it’s ultimately what…
Ashcroft Capital acquired Birchstone Cedar Ridge, a year-old multifamily property in a bet that families will keep moving there so their children can be in the football program. Former students include two-time Super Bowl champion and NFL legend Ray Crockett, former Pittsburgh Steelers running back Barry Foster, and…
Some of the industry’s top CEOs recently discussed their immediate priorities and future ambitions at the Multifamily Executive Conference session Inside the C-Suite: Strategy, Scale and the Next Wave of New Deals. The executives imparted ways they are navigating operational shifts, market risks, growth strategies and overall uncertainty…