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Are Resident Surveys Broken or Just Misused?

Nearly every operator uses resident surveys to collect feedback, track satisfaction, and compare property performance across communities. But somewhere along the way, the industry began treating surveys as scoreboards instead of what they were meant to be: operational improvement tools.

Q&A With Tim Bruss of Hamilton Zanze

From cautious optimism to economic uncertainty, the spring leasing season has featured a variety of dynamics for the rental-housing industry. Tim Bruss, managing director of asset management for San Francisco-based Hamilton Zanze, recently took the time to gauge the pulse of the market.

Reviews vs. Resident Insights: Why Methodology Matters

When grounded in strong methodology, surveys provide a reliable lens into what residents truly value and where communities can improve. By reclaiming the integrity of surveys and applying them thoughtfully, operators can move beyond surface-level online scores and turn resident feedback into significant, actionable insight.

The New Renter Roadmap: Authenticity Wins Every Time

Multifamily marketing is undergoing a fundamental transformation, prioritizing the raw and real over the polished and professional. The latest SatisFacts Online Renter Study highlights a simple but powerful truth: the best marketing isn’t flashy. It’s authentic, accessible, and aligned with how modern renters actually think.