All the multifamily news you need
The top storylines in multifamily this week are modern incentives, mistakes for PMs to avoid, what Star Wars can teach about multifamily, updating operations, artificial intelligence, shareable EVs, reframing multifamily management, insurance woes and California caps security deposits.
Property management companies are finding the greatest leaps in property performance have been realized not through adding on new technologies but implementing more comprehensive solutions that completely supplant outdated practices and actually solve the right problems.
A growing number of operators are tapping into new ways to engage with residents and build lasting relationships. One popular approach making waves has been the introduction of tech-supported initiatives that optimize incentives for residents – offering benefits for both renters and operators.
Zark announced the hiring of three new employees to their engineering and accounts teams. Landon Poch was named as the Director of Engineering, Ray Phelan has joined as the Senior Software Engineering Lead and Adalene Keller is the newest Account Manager.
Residents often run into a communication roadblock when attempting to choose a renewal offer term, communicate newfound needs, or schedule a meeting with on-site teams. Frustration follows because residents see this as their lone opportunity to negotiate.
According to a recent study by apartment operator Cortland, 82% of Gen Z apartment renters say having a dog influences the decisions they make related to housing. Many operators have responded by modifying their policies to become exceedingly pet-friendly, including easing restrictions.
The top storylines in multifamily this week are parking management, recession proofing, the difference between service and support animals, marketing and the C-suite, AI and due diligence, ev charging rules, owner expenses for every dollar, SCOTUS denies rent contol case, and development delays.
Onsite teams, like residents, have an increasing dependency on Wi-Fi for their daily work-life needs, making reliable Wi-Fi an essential amenity. When it comes to Wi-Fi service, low cost and connection speed are the two must-haves for residents and the most compelling selling points for prospects.