by Darcey Leach
Grace Hill, the leading provider of technology-enabled performance solutions for the real estate industry, today announced the launch of Live Video Intelligence, the first AI-powered tool built for the industry to enhance live virtual leasing. This marketing innovation marks a significant milestone in Grace Hill’s strategic expansion following its 2024 acquisition of Realync, the leader in virtual leasing and video technology for the multifamily industry.
Historically, it has been challenging to evaluate the performance of live video tours. Without visibility into agent performance, leaders struggle to identify skill gaps, reinforce best practices or provide meaningful training. Meanwhile, agents often rely on memory or rushed notes when following up with prospective residents after tours. Live Video Intelligence changes that, giving corporate and onsite teams visibility into their live video tours.
“Communities are continually seeking avenues to improve lead to lease, as well as employee performance. With the introduction of Live Video Intelligence, we’re providing a comprehensive analysis of each live video tour,” said Kendall Pretzer, CEO at Grace Hill. “Realync’s incredible platform enhances Grace Hill’s complete digital marketing suite, providing best-in-class solutions and data for multifamily properties.”
This powerful feature analyzes tours, capturing full tour recordings, highlighting key moments and surfacing actionable follow-up insights. Leasing agents receive instant feedback on their performance, while corporate teams gain the data they need to optimize training, increase conversions and scale best practices.
Zidan Management Group, a leading multifamily operator and developer based in Indianapolis, oversees 22 communities and more than 5,000 units and participated in Realync’s beta program for Live Video Intelligence. The company deployed the new solution at communities in Chicago, evaluating more than 50 tours. Zidan was impressed with the program’s results and believes it will play a vital role in the growth of their leasing teams.
“Live Video Intelligence is going to take our agent performance to the next level, ensuring that every interaction with a prospect is more effective, engaging and ultimately leads to more lease conversions,” said Shenelle Neblett, Sr. Learning & Development Manager at Zidan Management. “This innovation gives us instant feedback and clear next steps, showing exactly where agents can improve and where to focus our training. This is going to be a game-changer for our team.”
“Live Video Intelligence is the first major milestone in bringing Grace Hill and Realync’s combined vision to life,” said Matt Weirich, Executive Vice President at Grace Hill and co-founder of Realync. “By merging Realync’s real-time virtual tour capabilities with Grace Hill’s performance and training ecosystem, we’re giving multifamily operators a smarter, more actionable way to drive leasing success and develop high-performing teams.”
Live Video Intelligence will be available for the Realync Core solution. To learn more, visit the Grace Hill Solutions Suite.