PropTech

Industry Trends Report | Week of Jan. 25

Among this week's top multifamily headlines: the evolution of multifamily performance metrics, developer pivots in 2021, saying goodbye to pet size restrictions, the growing single-family rental land bubble, suburban strength in 2021, and construction material price rebound.

Self-Guided Tours: Why Do Prospects Use Them?

Many apartment owners and operators may be leery of offering self-guided tours, but the data indicates prospects want and use them. Properties that don't give prospects the option to self-tour risk alienating them and may find it difficult to convert leads into new residents.