Resident Behavior

How Do You Do, Gen Z?

Rental housing operators would be wise to cater efforts toward this subset, which largely views renting as more than a temporary option. Members of Gen Z (born from 1997 to 2012) are already firmly amidst the rental landscape, of course, but many more will be arriving in the…

Industry Trends Report | Week of March 25

The top storylines in multifamily this week are dispelling myths around assistance animals, investors chasing migration, rent stabilization, the renter revolution, successful marketing campaigns, technology and due diligence, luxury struggles in Philly, rent control threats and local housing regulations.