by Paul Willis
It seemed like a natural progression of life. Finish school, move out of the parents’ house to an apartment, then eventually purchase a dream home.
That isn’t necessarily the desired path for those of Generation Z…
“Gen Z on the Lease,” a recent Entrata report produced in collaboration with Qualtrics, offers a detailed look into the preferences and ambitions of Gen Z renters—and homeownership doesn’t appear to be a high priority. The report, based upon a survey of 2,000 renters, found that 72% of Gen Z renters view renting as a smarter choice and better financial approach than homeownership.  Â
With that in mind, rental housing operators would be wise to cater efforts toward this subset, which largely views renting as more than a temporary option. Members of Gen Z (born from 1997 to 2012) are already firmly amidst the rental landscape, of course, but many more will be arriving in the next decade—along with their unique preferences.  Â
Read Paul Willis’ article in Units Magazine.