Self-guided tours and multifamily

Demetri Themelis, Co-Founder, Knock; Todd Katler, CEO, Anyone Home; and C.J. Edmonds, Chief Revenue Officer, Smart Rent; discussed what data to consider and the tour-conversion relationship during a session at National Multifamily Housing Council’s OpTech Conference in National Harbor, Md.

Self-guided tours became a leasing tool of necessity during the pandemic. Many operators accelerated implementation of whatever solution they could get immediately up and running. Unfortunately, operators sometimes skipped critical considerations in the self-guided tour experience.

The past 12 months have been hard on us all. Apartment leasing – and life in general – have felt upside down at times. But the leasing experience during the pandemic is not an anomaly. Instead, with its proliferation of touring options like self-guided tours and video tours,…