by Paul Bergeron

A multitude of touring options has some apartment marketers struggling to measure each one’s effectiveness and formalize an ideal strategy for that key step in attracting prospective residents.

Demetri Themelis, Co-Founder, Knock; Todd Katler, CEO, Anyone Home; and C.J. Edmonds, Chief Revenue Officer, Smart Rent; discussed what data to consider and the tour-conversion relationship during a session at National Multifamily Housing Council’s OpTech Conference in National Harbor, Md.

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