The multifamily storylines that matter: Flexible rent payment taking center stage, a record year for adaptive reuse, self-guided tours changing for single-family, the abundance of capital for multifamily, the next phase of the amenity wars and rent growth continues.
The stories headlining multifamily news this week: the impact of nontraditional data points, requiring residents to be vaccinated, the evolution of single-family rental self-guided tours, higher wood prices to continue through 2022, student housing strength despite pandemic and industry leaders being proactive as eviction moratorium ends.
It’s easy to forget that self-guided tours long been an important part of the professionally managed single-family rental space. Single-family operators have been leaving keys in drop boxes for residents to independently peruse homes for several years.
The top stories this week in multifamily: the power of instacaptions for multifamily marketing, tapping the capabilities of interactive sitemaps, attracting and converting prospects, rent increase predictions, smart home features that matter to boomers and the next big thing in apartment touring.
This week’s top multifamily headlines: building and developing the right teams, mitigating disaster with smart home tech, self-guided tour best practices, the FHFA’s extension of the eviction moratorium, property management labor issues persist and supporting the contactless community.
The biggest news in multifamily this week: how short-term rentals have adapted, the state of lead sourcing in multifamily, the right tech to maximize ROI, the impact of remote work on housing, construction delays due to high prices and scarce resources and apartment dwellers choosing not to move.
When the pandemic struck, operators across the country had to expand their touring options. Solutions like self-guided tours and live video tours became a necessity as social distancing protocols and coronavirus-related precautions either limited or temporarily eliminated traditional in-person, agent-led tours.
The most important multifamily news of the week: leasing lessons learned during the pandemic, event opportunities this spring, single-family rental operators becoming common buyers of new homes, rent prices show largest jump in April since 2017, NAHB asks Biden administration to address lumber costs, and investors are walking away from ‘walkability.’
The most important multifamily headlines of the week: short-term rentals are here to stay, how to attract and convert prospects with your property website, the power of ‘and’ for multifamily operators, developers are struggling to build garden-style communities, keeping expenses in check in an uncertain market and making a statement on DE&I.
By this I mean operators too often think of implementing solutions as an either/or scenario: should we offer guided tours or self-guided tours? Should we have prospects interact with chatbots or leasing agents over the phone? The answer in these situations is almost always “both.”