Building a CRM playbook, implementing new technologies in a scaled back manner, dealing with more support animal accommodation requests, suburban apartment growth, affordable housing opportunities and Gen Z fitness preferences headline this edition of the Industry Trends Report.
One of the keys to successfully adapting to the pandemic is to realize that nothing has to be set up perfectly before implementation.
Self-guided tours were certainly becoming more common in multifamily before COVID-19. With social distancing, the adaption of them has accelerated.
This week’s top multifamily news headlines: The Power of SGTs: Prospects Trade in Their Own Currency, 6 Amenities That Attract Renters During Covid-19, The Problem With Stock Review Responses and more.
This week’s top multifamily news headlines: Getting Self-Guided Tours Right, The Future of Apartment Design, Don’t Be So Defensive, Concerns about Residents’ Financial Well-Being Grow
Many apartment owners and operators may be leery of offering self-guided tours, but the data indicates prospects want and use them. Properties that don’t give prospects the option to self-tour risk alienating them and may find it difficult to convert leads into new residents.