self-guided tours

The most important multifamily headlines of the week: short-term rentals are here to stay, how to attract and convert prospects with your property website, the power of 'and' for multifamily operators, developers are struggling to build garden-style communities, keeping expenses in check in an uncertain market and making…

By this I mean operators too often think of implementing solutions as an either/or scenario: should we offer guided tours or self-guided tours? Should we have prospects interact with chatbots or leasing agents over the phone? The answer in these situations is almost always “both.”

Building a CRM playbook, implementing new technologies in a scaled back manner, dealing with more support animal accommodation requests, suburban apartment growth, affordable housing opportunities and Gen Z fitness preferences headline this edition of the Industry Trends Report.

One of the keys to successfully adapting to the pandemic is to realize that nothing has to be set up perfectly before implementation. Self-guided tours were certainly becoming more common in multifamily before COVID-19. With social distancing, the adaption of them has accelerated.

This week's top multifamily news headlines: The Power of SGTs: Prospects Trade in Their Own Currency, 6 Amenities That Attract Renters During Covid-19, The Problem With Stock Review Responses and more.

This week's top multifamily news headlines: Getting Self-Guided Tours Right, The Future of Apartment Design, Don't Be So Defensive, Concerns about Residents' Financial Well-Being Grow

Many apartment owners and operators may be leery of offering self-guided tours, but the data indicates prospects want and use them. Properties that don't give prospects the option to self-tour risk alienating them and may find it difficult to convert leads into new residents.