This week’s top multifamily news headlines: Getting Self-Guided Tours Right, The Future of Apartment Design, Don’t Be So Defensive, Concerns about Residents’ Financial Well-Being Grow
Industry Trends Report | Week of Aug. 24
The Problem With Stock Review Responses
Overburdened onsite apartment teams are constantly searching for ways to automate processes and save time. But one of the common timesaving methods for managing online reviews might not be such a good idea. Put yourselves in the consumer’s shoes for a moment.
The Power of Self-Guided Tours, Prospects “Trade in Their Own Currency”
Self-guided tours were inching their way toward the multifamily mainstream before the coronavirus hit. Now, with the need for social distancing still here, they’re much more common across the apartment industry. This is a solution that is here to stay.
Industry Trends Report | Week of Aug. 17
This week’s top multifamily news headlines: Healthy Home Features a Priority for Renters, Decisions You Never Knew Pet Data Could Help You Make, The Current Status of Eviction Bans by State and more.
Austin-based Fetch raises $18 million Series B funding
The round, which brings the Company’s total funding to more than $32 million, was led by Iron Gate Capital and Pando Ventures, with participation from existing investors Signal Peak Ventures, Silverton Partners, Seamless, and Venn Ventures.
The Art of the Case Study: Data and Minimal Self Promotion
The key to a successful case study is that it focuses more on the user’s success and less about the technology they used. Successful case studies are conducted in a problem, solution, results format in which the case study clearly outlines the problems faced.
Self-Touring: A Distant Procedure That Must Remain Personal
Self-touring already had been considered the wave of the future in the apartment world. Then the pandemic arrived and left no doubt. But while self-guided tours might imply a distant, do-it-yourself atmosphere, they are not as detached as they sound.
Apartment Market Showing Slight Dips in Operating Statistics
In many parts of the country, the week ending on Aug. 9 showed most of the major apartment metrics experiencing slight declines, according to Radix data. The average apartment community in the U.S. had a traffic number of 9.37 leads, down from 9.54 during the preceding week.
Decisions You Never Knew Data Could Help You Make, Key Pet Metrics
Data has never been so accessible and actionable. Yet, many apartment operators continue to rely on gut feelings to drive decisions as opposed to utilizing these valuable metrics. Part of the challenge is that many operators don’t know that this data exists.
Generational Preferences Go Beyond Tech, Should Not Be Overlooked
Boomer renters often opt for apartment living after years of homeownership, which means they’ve accumulated more possessions. With that, extra storage and proximity to the storage area is more important to them than someone fresh out of college who is still buying furniture.