Leasing

For prospects, today’s multitude of options has created greater flexibility. For operators, modern-day expectations have hastened the need to provide prospects with the ability to schedule tours in the manner of their choice and on their desired timeframe.

The top storylines in multifamily this week are incentivizing rent, broader thinking on retention, satisfaction in senior housing, the 2024 social media marketing report, substance over style in social media, prospects in SF turning to TikTok, SCOTUS won't hear rent cases and ending dog breed restrictions.

Given the recent softening of demand for new leases, it is prudent for executives in the industry to adopt a broader perspective to resident retention. Rather than viewing residents only as customers of one community and one apartment home, operators should view them as customers of their brand.

The top storylines in multifamily this week are crafting pet policies, Hamilton Zane CEO on the 2024 outlook, the missing middle housing, building a tech stack, using tech to cut expenses, word-of-mouth marketing, zoning and development, high-risk housing and challenges to economic recovery.

The top storylines in multifamily this week are the student housing outlook, modular in multifamily, residents who smoke, when to centralize, the best places for AI, ChatGPT and automation, L.A. City Council blocks some evictions, high interest rates and Colorado introduces maintenance regulations.

The top storylines in multifamily this week are the post-holiday package rush, human trafficking, changing resident preferences, tech trends this year, naming communities to boost SEO, Cushman & Wakefield partners with Microsoft, the surge in rental fraud, source of income laws and cap rates.

Leasing centralization had been on the industry’s “next wave” radar and became more prominent because of the pandemic. Operators learned about its potential efficiencies in 2020 and 2021, and it has since become a staple of the modern-day operations of many organizations.

The Richman Group, an innovator in multifamily development, and Richman Property Services, a national leader in multifamily management, today announced that pre-leasing is now available at its new Signature community, Everly, in Naples.