All the multifamily news you need
With January being National Human Trafficking Prevention Month, educating every employee in a company is critical to identifying potential victims and increasing the rescue rate. As an industry, we need to familiarize ourselves and take advantage of all of the available multifamily-focused resources.
The top storylines in multifamily this week are what traffic solutions teach us about parking, the multifamily reckoning, 2024 resolutions, maximizing revenue streams, marketing challenges for the year, background checks, rental housing and the 119th Congress, forever renters and the inflation report.
HOV/toll lanes currently cover more than 5,500 miles of highways in the United States. These lanes put the power in the hands of drivers. Handing over control makes a big difference in cost perception, and it's a path that multifamily needs to follow for community parking.
Incorporating a rewards program into the digital payments process is not just a passing trend, it’s a complete game changer. When it’s applied to concessions and incentives, operators are able to gain valuable insights into modern resident behavior.
Multifamily owners and operators are exploring ways to reduce costs, and cutting marketing expenses is part of this belt-tightening. Multifamily marketers are facing a tough challenge going into 2024, being asked to achieve more with less money.
Zark announced the hiring of Sarah Wyman as Director of Marketing. As the company’s substantial growth continues, Wyman will direct the company’s efforts to alleviate onsite parking problems through improved features and ease of use.
Metropolitan areas are awash in parking, which gives the impression that no parking issues should exist at all. However, many metropolitan areas have made a 180-degree turn in their approach to parking, switching to parking maximums. This is creating an environment replete with challenges.
The top storylines in multifamily this week are unlocking revenue potential, maintenance and the customer journey, being pet-friendly, resident financial wellness, things not to do in 2024, TikTok and Gen Z, surviving the supply surplus, multifamily investment and the expansion of Disney Storyliving.