All the multifamily news you need
Mystery shopping has existed since the 1940s, but, even after 80 years, its presence in the multifamily industry remains underutilized. Mystery shopping can be an excellent tool for ascertaining the customer experience and the effectiveness of on-site teams, as well as a way to assess the digital aspects…
The top storylines in multifamily this week are overcoming outsourcing fears, investment properties, parking problems and reputation, creating excellent customer experiences, lower energy consumption, marketing data points, top cities for job growth and when demolitions gain favor over conversions.
Parking issues significantly impact the reputation of multifamily communities. Poor parking experiences contribute to more than 11% of bad reviews, which can lower overall ratings and deter potential residents. Addressing parking challenges is difficult since expanding parking spaces is often impractical.
Key performance indicators (KPIs) are an important component of assessing the effectiveness of multifamily marketing campaigns. All data can be useful, but in an age where information is almost limitless, it's important to understand which points are the most relevant. The MHN Executive Council share the KPIs that…
Outsourcing is becoming an increasingly popular strategy for multifamily owners and operators looking to streamline operations, reduce costs and focus on their core competencies. Companies are certainly not alone, however, when feeling hesitant to turn over the reins. Fortunately, these fears can be easily overcome.
The top storylines in multifamily this week are the resident experience, team-building for success, deposit-free renting, communities that lead in innovation, leasing efficiency via automation, data insights for marketing, renters outpacing homeowners, new multifamily opportunities and abandon projects.
Consumers are hitting all sorts of review sites before they say 'go time' on a purchase. Given the importance placed upon reviews, the resident experience is one of the most important focuses for owners and operators. For many potential residents, this area will play an important role in…
Multifamily has witnessed a significant shift in consumer behavior, one in which potential residents almost always rely on online platforms to make informed decisions about their next apartment. Onsite teams, despite their best efforts, often miss nearly 20% of leads.