by Kevin Juhasz
Multifamily has witnessed a significant shift in consumer behavior, one in which potential residents almost always rely on online platforms to research, compare and make informed decisions about their next apartment. When a prospect reaches out, follow-up times of one or two days are increasingly unacceptable in today’s competitive market.
Onsite teams, despite their best efforts, often miss nearly 20% of leads while attending to current residents and other prospects. This issue has highlighted the importance of having a robust digital presence and leveraging automation to convert prospects into tenants.
Read the article in Rental Housing Journal.