Technology

Industry Trends Report | Week of February 19

The top storylines in multifamily this week are incentivizing rent, broader thinking on retention, satisfaction in senior housing, the 2024 social media marketing report, substance over style in social media, prospects in SF turning to TikTok, SCOTUS won't hear rent cases and ending dog breed restrictions.

Substance Over Style: Social Media Trends

Not too long ago, social media was an avenue for users to display idealized lives. Recent trends, however, have led to a significant shift from promoting perfection to embracing authenticity — an important distinction when considering how the multifamily industry uses social media.

Industry Trends Report | Week of February 12

The top storylines in multifamily this week are crafting pet policies, Hamilton Zane CEO on the 2024 outlook, the missing middle housing, building a tech stack, using tech to cut expenses, word-of-mouth marketing, zoning and development, high-risk housing and challenges to economic recovery.

How to Build Your Tech Stack

Many operators have learned through trial and error that a more measured approach is required when building a tech stack. At the outset, the primary questions to ask are what impacts the tech will have on your team, on residents, and from a corporate perspective.

Industry Trends Report | Week of January 29

The top storylines in multifamily this week are the student housing outlook, modular in multifamily, residents who smoke, when to centralize, the best places for AI, ChatGPT and automation, L.A. City Council blocks some evictions, high interest rates and Colorado introduces maintenance regulations.