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Industry Trends Report | Week of January 5

INDUSTRY NEWS

Mill Creek Announces Groundbreaking ofย Paradise Valley

by Paul Willis

Mill Creek Residential has started construction on Modera Paradise Valley, a luxury rental community in North Phoenixโ€™s Paradise Valley Village. The development will feature 359 thoughtfully designed homes alongside wellness-focused amenities such as a cold plunge, sauna and red-light therapy. Located within a lively mixed-use center, residents will enjoy nearby restaurants, shops and a new Whole Foods Market. Move-ins are planned for 2028.

Read the article in The Multifamily Journal


The Rent Cycle Has Changed, and Oversupply Is to Blame

by Erik Sherman

The way rents change across the country is starting to shift. Significantly more units are being built than people are looking to rent, which is changing how rent prices move and slowing recent increases. Too many new units, higher vacancy rates and affordability concerns are making operators and investors rethink their expectations.

Read the article in GlobeSt

Data Centers Toย Apartments, 7 CRE Predictions For 2026

by Noah Zucker

This year looks optimistic for commercial real estate, with data centers thriving thanks to AI demand and Sun Belt multifamily markets expected to see a resurgence. Transaction volumes are also on the rise. Experts recommend focusing on solid deals and stable rental income as the market carefully balances growth with uncertainty.

Read the article in Bisnow


THOUGHT LEADERSHIP

Finding the Oasis, Avoiding the Mirage

by Michael Miller

Multifamily faces a mix of cautious optimism and new challengesโ€”from ongoing economic pressures and regulatory uncertainties to changing resident expectations. Success will come from making thoughtful decisions, staying resilient and knowing how to spot sustainable opportunities. By tweaking strategies, embracing innovation and keeping sight of long-term goals, industry leaders can handle volatility and set the stage for steady, balanced growth.

Read the article in UNITS


4 Trends That Will Drive Multifamily Design In 2026

by Julie Strupp

Multifamily design will focus on four key trends this year: repurposing existing buildings, fostering vibrant mixed-use and community-centered spaces, incorporating AI and advanced technologies to improve space planning, and emphasizing climate-resilient, sustainable solutions to handle extreme weather. At the same time, affordability and wellness remain central.

Read the article in Multifamily Dive

The Community Manager’s Role has Changed

by Rommel Anacan

Community managers are stepping beyond their traditional onsite duties to include tasks like financial analysis, budgeting, forecasting and asset-level thinking. As a result, managers need a broader set of skills to juggle daily operations with financial performance and long-term portfolio goals, highlighting how the role has grown in both complexity and significance.

Read the article in Multifamily Insiders


MULTIFAMILY TECHNOLOGY

REBA Acquires Markerr to Expand Market Data,ย Analytics Capabilities

by Christine Serlin

Real Estate Business Analytics (REBA) has acquired Markerr to enhance its analytics platform with more public rent data, market insights and forecasting tools for both multifamily and single-family rental markets. This integration combines Markerrโ€™s external data with REBAโ€™s operational analytics, providing owners and operators with AI-driven, regulation-friendly insights that offer a clearer, forward-looking view of performance and market trends.

Read the article in Multifamily Executive


New Avenues: The Evolution of SEO and How to Stay Ahead

by Matthew Kaufmann

As renters’ online habits changeโ€”with more using AI tools, social media and exploring new search avenues beyond just Googleโ€”SEO is also evolving. To stay visible and attract prospects, marketers should create trustworthy, engaging content that highlights neighborhoods, blending traditional SEO with AI-driven strategies and social search.

Read the article in Multi-Housing News

AI Is Changing the Way Buildings Predict Energy Use

by Franco Faraudo

AI is changing the way buildings predict their energy needs. Instead of using fixed consumption patterns, it uses machine learning to understand the complex behaviors, weather influences and system performance. This helps operators better anticipate peak energy demands and fine-tune HVAC schedules.

Read the article in Propmodo

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