It’s often the attention to the little things that keeps everything on an even keel at apartment communities. Residents depend on seemingly minor conveniences to help them stick to their daily routines. They build dependencies on those services that have been ingrained into our daily structure.
When asked which apartment amenities would best accommodate their current needs, 50% of respondents listed printing services – second only to faster internet options (54.5%). On an overall value scale, respondents rated faster internet service and printer/copier/scanner services almost equally.
There are a number of differentiators in multifamily that owners and property managers lean on to promote their properties. Location, amenities, technology, services and square footage all come at a premium. But with all else being equal, the tipping point is customer service.