Customer Service

Are Resident Surveys Broken or Just Misused?

Nearly every operator uses resident surveys to collect feedback, track satisfaction, and compare property performance across communities. But somewhere along the way, the industry began treating surveys as scoreboards instead of what they were meant to be: operational improvement tools.

Reviews vs. Resident Insights: Why Methodology Matters

When grounded in strong methodology, surveys provide a reliable lens into what residents truly value and where communities can improve. By reclaiming the integrity of surveys and applying them thoughtfully, operators can move beyond surface-level online scores and turn resident feedback into significant, actionable insight.

Industry Trends Report | Week of February 16

Multifamily's top storylines this week are the groundbreaking of Mill Creek's Modera Allston, NYC moves closer to rent freeze, overhaul of D.C.'s housing finance, the value of company culture, reasonable accommodations, older renters drive retention, AI's moment in multifamily, discovery funnels changing and the backlash over Ring's surveillance…

Industry Trends Report | Week of February 2

Multifamily's top storylines this week are Mill Creek starts construction on Modera San Rafael, multifamily investors say "go," transit-oriented development, smarter pet policies, the operations side of sustainability, California housing moves, five community messages that should be texts, a better conversion calculator and how LEED certs fared in…

Industry Trends Report | Week of January 19

Multifamily's top storylines this week are Mill Creek breaks ground on Amavi Thornton, executive hiring forecast, renter's market losing steam, the laundry room revolution, skills needed for multifamily career, purposeful amenities, AI marketing mistakes, what is success in digital marketing and coworking spaces replacing business centers.

Industry Trends Report | Week of January 19

Multifamily's top storylines this week are Engrain and Billee integration, Mill Creek's new CIO, Quarterra welcomes residents to Ravine, building your personal brand, tips to avoid steering, brand test that most communities fail, autonomous property management, tech adoption success and proptech funding hits 16.7B in 2025.

Industry Trends Report | Week of January 12

Multifamily's top storylines this week are Hamilton Zanze sells Villages at Parktown, rentals hit new record, 2025 ends on a sluggish note, the importance of resident feedback, amenity-rich housing, nine ways to save on costs, humanoid robots in multifamily, AI isn't magic and changes to Google Ads in…

Industry Trends Report | Week of January 5

Multifamily's top storylines this week are groundbreaking at Modera Paradise Valley, oversupply changes rent cycle, seven CRE predictions for 2026, multifamily's cautious optimism and new challenges, design trends, the community manager's changing role, REBA acquires Markerr, SEO and using AI for energy management.