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In the fifth and final blog in the series examining the 2025 SatisFacts Online Renter Study, we move beyond digital behavior and into renter motivation. The findings reveal a clear divide in today’s resident base: those who rent out of necessity and those who rent by choice.
This fourth blog in our five-part series analyzing the 2025 SatisFacts Online Renter Study examines a contradiction that continues to challenge the multifamily industry. Over the past several years, operators have invested heavily in AI, centralized leasing, and an expanding suite of digital tools.
The resident satisfaction conversation tends to center around amenities, leasing and maintenance teams. But there’s also a team residents interact with daily that isn’t always part of the service conversation—the people who manage trash.
Previous generations took a renter-by-necessity approach to their apartments, and they served mainly as a stepping stone to buying a house. Today's renters are more likely to sidestep that path and opt for a lifestyle that relieves them of the burdens of homeownership.
RF Investment Partners announced today the successful exit of Ally Waste Services. This exit marks the culmination of a transformational partnership that began in 2022 and reshaped Ally Waste from a small southwestern valet trash provider into a national managed waste platform.
Nearly every operator uses resident surveys to collect feedback, track satisfaction, and compare property performance across communities. But somewhere along the way, the industry began treating surveys as scoreboards instead of what they were meant to be: operational improvement tools.
When grounded in strong methodology, surveys provide a reliable lens into what residents truly value and where communities can improve. By reclaiming the integrity of surveys and applying them thoughtfully, operators can move beyond surface-level online scores and turn resident feedback into significant, actionable insight.
Multifamily's top storylines this week are the groundbreaking of Mill Creek's Modera Allston, NYC moves closer to rent freeze, overhaul of D.C.'s housing finance, the value of company culture, reasonable accommodations, older renters drive retention, AI's moment in multifamily, discovery funnels changing and the backlash over Ring's surveillance…