INDUSTRY NEWS
Mill Creek Announces Groundbreaking of Amavi Thornton
by Paul Willis
Mill Creek Residential started construction on Amavi Thornton, a 162-unit single-family, build-to-rent townhome community in the northern Denver metro. Located near Interstate 25 in Thornton, the development offers two- to four-bedroom homes with upscale finishes and onsite amenities like a resort-style pool and fitness center. Positioned close to transit and major retail, first move-ins are expected in spring 2027.
Read the article in The Multifamily Journal
Will Apartment Executive Hiring Pick Up In 2026?
by Leslie Shaver
Senior-level multifamily hiring has slowed as dealmaking has cooled, but recruiters believe 2026 could bring a rebound as companies look to bolster their leadership teams. Firms are now seeking executives with expertise in tech and AI to help navigate emerging platforms and opportunities. Overall, job openings are more selective than in previous boom years.
Market May Be Losing Steam as Search Urgency Rises
by Kristen Smithberg
The urgency among U.S. renters has been steadily rising after experiencing over two years of unusually low activity in the market. This increase suggests that the rental market may be starting to gain momentum. As more renters act with greater confidence, it could signal a shift away from intense competition and concessions, moving toward a more balanced and stable market.
THOUGHT LEADERSHIP
The Laundry Room Revolution: Going From Mundane to Modern
by Steve Gilbert
Renters are seeking more than grimy laundry rooms, and operators can meet that demand by upgrading outdated spaces with modern machines, easy digital payments, bright lighting, WiFi, comfortable seats and more. This turns a routine chore into a valued amenity. Some forward-thinking communities go even further by adding coworking areas, snacks and social events to increase satisfaction, encourage loyalty and generate additional revenue.
Read the article in The Multifamily Journal
Skills You Actually Need in Your Career
by Jessica Fiur
Numerous career skills that are rarely learned from training can prove essential in real leadership roles. Key ones include pausing before responding to pressure, cultivating emotional intelligence and staying flexible amid daily unpredictability. Human-centric capabilities often outweigh technical know-how in advancing careers.
8 Amenity Trends Shaping Multifamily in 2026
by Christine Serlin
Multifamily amenity design is shifting from generic clubrooms to purposeful spaces that elevate engagement. Trends include biophilic finishes, sustainability, modern coworking pods and wellness‑focused areas. Designers are emphasizing human elements that support health, community and adaptability over sheer size.
MULTIFAMILY TECHNOLOGY
5 AI Mistakes Making Your Marketing Sound Like Everyone Else’s
by Stacey Feeney
Multifamily marketers risk blending in when AI is used without a strategy or a clear brand purpose. Common mistakes—such as relying on generic prompts, neglecting to incorporate brand voice and overusing templated outputs—can diminish differentiation and dilute value propositions. AI is most effective when combined with human insight, precise guidance and genuine storytelling, enabling communities to stand out.
Read the article in Multifamily Insiders
Top Marketers: What Defines Success in Digital Marketing?
by Corina Stef
The latest episode of The Lease-Up demonstrates how digital marketing success requires alignment with business goals and real performance metrics. Fairfield Residential’s Aaron Donofrio discusses the importance of combining data with human judgment, choosing meaningful KPIs, and balancing branding with lead generation strategies in an increasingly AI-driven world.
Coworking Has Replaced the Business Center
by Becky McLaughlin
Community business centers are increasingly being replaced by coworking spaces, which better meet residents’ needs. Coworking offers modern amenities and flexible workspaces that traditional centers lack, reflecting a shift towards hybrid work styles. This highlights the growing importance of coworking in enhancing property value and the resident experience.