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Nearly every operator uses resident surveys to collect feedback, track satisfaction, and compare property performance across communities. But somewhere along the way, the industry began treating surveys as scoreboards instead of what they were meant to be: operational improvement tools.
When grounded in strong methodology, surveys provide a reliable lens into what residents truly value and where communities can improve. By reclaiming the integrity of surveys and applying them thoughtfully, operators can move beyond surface-level online scores and turn resident feedback into significant, actionable insight.
Multifamily marketing is undergoing a fundamental transformation, prioritizing the raw and real over the polished and professional. The latest SatisFacts Online Renter Study highlights a simple but powerful truth: the best marketing isn’t flashy. It’s authentic, accessible, and aligned with how modern renters actually think.
By prioritizing authentic resident voices, operators can move beyond surface-level reputation management and toward something far more valuable: a genuinely positive living experience. And in a market where trust is increasingly hard to earn, that authenticity isn’t just an advantage, it’s a necessity.
Multifamily's top storylines this week are Brickstone's full ownership of The Lodge, move-ins at Modera Rio Salado, Hamilton Zanze Fairways acquisition, towing the Valentine, adapting to industry change, the culture of denial, lessons in utilizing AI, CRE's data fragmentation and brand consistency in emails.
We often talk about amenities like pools and gyms as the keys to retention. While those might get a resident to sign a lease, parking is the "first and last impression" of your community. When it fails, especially during high-stakes moments like holidays, it's the fastest way to…
Multifamily's top storylines this week are the groundbreaking of Mill Creek's Modera Allston, NYC moves closer to rent freeze, overhaul of D.C.'s housing finance, the value of company culture, reasonable accommodations, older renters drive retention, AI's moment in multifamily, discovery funnels changing and the backlash over Ring's surveillance…
Walk into many multifamily laundry rooms, and you’ll likely find the same scenario—fluorescent lighting (probably one flickering), plastic chairs, and a handful of machines. Owners and operators, however, can turn this amenity into a significant differentiator and a source of ancillary revenue.