Resident Retention

Multifamily marketing is undergoing a fundamental transformation, prioritizing the raw and real over the polished and professional. The latest SatisFacts Online Renter Study highlights a simple but powerful truth: the best marketing isn’t flashy. It’s authentic, accessible, and aligned with how modern renters actually think.

By prioritizing authentic resident voices, operators can move beyond surface-level reputation management and toward something far more valuable: a genuinely positive living experience. And in a market where trust is increasingly hard to earn, that authenticity isn’t just an advantage, it’s a necessity.

Multifamily's top storylines this week are Brickstone's full ownership of The Lodge, move-ins at Modera Rio Salado, Hamilton Zanze Fairways acquisition, towing the Valentine, adapting to industry change, the culture of denial, lessons in utilizing AI, CRE's data fragmentation and brand consistency in emails.

We often talk about amenities like pools and gyms as the keys to retention. While those might get a resident to sign a lease, parking is the "first and last impression" of your community. When it fails, especially during high-stakes moments like holidays, it's the fastest way to…

Multifamily's top storylines this week are the groundbreaking of Mill Creek's Modera Allston, NYC moves closer to rent freeze, overhaul of D.C.'s housing finance, the value of company culture, reasonable accommodations, older renters drive retention, AI's moment in multifamily, discovery funnels changing and the backlash over Ring's surveillance…

Walk into many multifamily laundry rooms, and you’ll likely find the same scenario—fluorescent lighting (probably one flickering), plastic chairs, and a handful of machines. Owners and operators, however, can turn this amenity into a significant differentiator and a source of ancillary revenue.

Actively gathering and acting on resident feedback is essential for improving leasing outcomes, enhancing everyday living experiences and driving lease renewals. Traditional, one-time surveys are no longer sufficient; instead, frequent, targeted pulse surveys and regular check-ins provide timely insights into resident satisfaction.

Multifamily's top storylines this week are groundbreaking at Modera Paradise Valley, oversupply changes rent cycle, seven CRE predictions for 2026, multifamily's cautious optimism and new challenges, design trends, the community manager's changing role, REBA acquires Markerr, SEO and using AI for energy management.