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Environmental, social, and governance (ESG) can be challenging for multifamily. Solar retrofits can take years. Water-efficiency upgrades require capital. Emissions reporting requires new software. However, there’s one ESG lever sitting outside every unit door and around the community. It’s trash.
This fourth blog in our five-part series analyzing the 2025 SatisFacts Online Renter Study examines a contradiction that continues to challenge the multifamily industry. Over the past several years, operators have invested heavily in AI, centralized leasing, and an expanding suite of digital tools.
The resident satisfaction conversation tends to center around amenities, leasing and maintenance teams. But there’s also a team residents interact with daily that isn’t always part of the service conversation—the people who manage trash.
For years, branding in multifamily served as a tool for attraction through logos, colors, and lifestyle positioning. Today, that model is changing. Brand reputation is less likely to win a lease, but increasingly likely to lose one.
Modern prospects are researching, comparing, and validating their decisions across multiple sources before ever contacting a community. They are evaluating resident experiences, searching for inconsistencies, and determining whether a community’s online reputation matches the reality of living there.
As resident expectations continue to evolve, the communities that stand out won't necessarily be the ones with the most five-star reviews. They'll be the ones that embrace transparency, encourage authentic conversations, and consistently act on the feedback they receive.
RF Investment Partners announced today the successful exit of Ally Waste Services. This exit marks the culmination of a transformational partnership that began in 2022 and reshaped Ally Waste from a small southwestern valet trash provider into a national managed waste platform.
Nearly every operator uses resident surveys to collect feedback, track satisfaction, and compare property performance across communities. But somewhere along the way, the industry began treating surveys as scoreboards instead of what they were meant to be: operational improvement tools.