THOUGHT LEADERSHIP
Using Resident Data to Improve Amenities
by Andrei Girenkov
Many properties make amenity decisions based on outdated beliefs or intuition. Today’s automated systems monitor resident behavior in real time, uncovering patterns that would otherwise go unnoticed. Managers can compete more effectively by adopting data-driven strategies, transforming how they manage both physical and digital amenities. This approach yields more efficient and innovative solutions that cater to the needs of today’s residents.
Read the article in The Multifamily Journal
What Pros Wish They Knew at the Start of Their Careers
by Jessica Fiur
Multifamily industry leaders reflect on lessons they wish they’d grasped early on, including the successful investing demand of balancing upside and downside, rather than chasing only high returns. Building relationships and treating residents well are crucial. And above all, stay curious and choose employers who support growth.
Student Housing Evolves Beyond
Just Beds
by Christine Serlin
Student housing developers are shifting their properties to meet the desires of today’s younger renters, focusing less on just providing a space and more on offering wellness and connection. Students prioritize mental and physical well-being, prompting the addition of amenities such as meditation rooms, saunas and fitness studios.
INDUSTRY NEWS
Renters Expect Energy-Efficient Solutions as Utility Costs Rise
by Doug Pike
As utility costs rise, renters are increasingly seeking energy-efficient features when selecting a home. In a recent survey, 92% said cutting utility bills is important, and 75% cited sustainability as a key factor. Respondents ranked energy-efficient appliances, smart thermostats and online energy trackers as influential in lease decisions, while lack of control over heating and cooling or high energy costs were top deal breakers.
Read the article in The Multifamily Journal
Kendall Pretzer Named One of GlobeSt.’s Best Bosses for 2025
by Darcey Leach
Highlighting her people-first philosophy and dedication to excellence, Kendall Pretzer, CEO of Grace Hill, was honored as one of CRE’s Best Bosses of 2025 by GlobeSt. This accolade recognizes outstanding leadership and notable influence in the industry. Pretzer fosters a high-performance, values-based culture that prioritizes inclusion and employee well-being.
Amanda Eastwick Launches Women In Industrial Network
by Noah Zucker
The underrepresentation of women in CRE prompted Cushman & Wakefield director Amanda Eastwick to launch Women in Industrial, Logistics and Development (WILD), which is designed to provide women with greater access to education and networking opportunities. Women make up only 27.5% of C-suites and occupy 32.9% of board seats at the 100 largest CRE firms.
MULTIFAMILY TECHNOLOGY
More Marketers Are Embracing a PPC-Centered Marketing Approach
by Tiffany De Alva
Multifamily marketers are increasingly turning to pay-per-click (PPC) advertising as a key element of their marketing strategies. PPC provides instant, measurable results, highly targeted ads and improved brand visibility. As markets and consumer behaviors change rapidly, PPC’s adaptability enables marketers to respond quickly to evolving conditions. This marketing channel is also budget-friendly for marketers on tight budgets.
Read the article in Multifamily Insiders
Elevating the Renter Experience with Digital Concierge Services
by Corina Stef
Digital concierge services such as AI leasing and intuitive resident apps are gaining prominence in the multifamily sector, going from features to necessities. These digital tools can streamline processes, create a more personalized resident experience, and enhance resident and prospect communication, elevating communities above the competition.
AI Is Facing an $800 Billion Supply-Demand Gap
by Matt Wasielewski
AI firms need to generate $2 trillion to meet power demands by 2030, and they’re expected to fall about $800 billion short of that requirement. Tech companies are pouring billions of dollars into the development of data centers, and over the next three to five years, AI-related spending is projected to reach up to 10% of all technology spending.