INDUSTRY NEWS
Engrain Launches New “All-In” Pricing API Endpoint
by Darcey Leach
Engrain has unveiled its new All-In Unit Pricing API endpoint for SightMap, allowing property operators and their advertising partners to present rent inclusive of base rent plus all recurring fees. This ensures renters see a consistent, accurate monthly cost across every platform, eliminating confusion and building trust. The feature delivers structured pricing data at scale, streamlining operations while reinforcing Engrain’s broader Fee Transparency Initiative.
Read the article in The Multifamily Journal
NAA Urges Multifamily Owners to Prepare for Hurricane Season
by Christine Serlin
NAA COO Amy Groff encourages multifamily property owners to proactively manage hurricane-season risks. She highlights steep insurance premium hikes since 2020 and urges owners to regularly review policies, enhance safety measures such as roof upkeep, lighting and cameras, and leverage AI tools for risk mitigation.
New Yorkers Set To Vote on Three Ballot Housing Proposals
by Anthony Russo
New York City’s Board of Elections has approved three housing-related ballot proposals for the November election. They aim to fast-track affordable housing by streamlining approvals, reducing some reviews and empowering an appeals board composed of the mayor, a city council speaker and a borough president.
THOUGHT LEADERSHIP
Calls Grow for Clearer Pricing as States Take Action on Fees
by Erik Sherman
Growing pressure is mounting for more transparent apartment pricing as states ramp up actions to curb hidden rental fees. Policymakers are pushing for laws that require property owners and operators to clearly disclose non-rent charges, such as pet, amenity and administrative fees, well before lease signing. The patchwork of regulations across jurisdictions complicates consistency, prompting industry stakeholders and renters alike to call for standardized, upfront disclosures.
How Verified Renters Improve Your Bottom Line
by Tiffany DeAlva
Verifying renters through checks on identity, credit and income offers multifamily property managers substantial benefits. This process reduces the risk of fraud and scams, ensures reliable rent payments, decreases vacancy time and improves leasing efficiency. Additionally, it saves staff time and enhances overall operational workflows.
Turning LA’s Housing Crisis Into an Investment Opportunity
by Franco Faraudo
Brothers Nathan and Michael Kadisha, founders of K3 Holdings, are addressing Los Angeles’ housing crisis by converting older apartment buildings into affordable units. Rather than displacing residents, they utilize tax incentives to maintain occupancy while upgrading properties. Their approach focuses on catering to essential workers.
MULTIFAMILY TECHNOLOGY
Storytelling Strategies for Standout Brands
by Paul Willis
To distinguish multifamily brands, property marketers should shift from traditional promotional tactics to storytelling that casts prospective residents as the central characters. By highlighting authentic experiences, real resident testimonials and community moments, brands can create emotional connections that resonate with prospects. This approach enhances engagement while building trust and loyalty, setting a property apart from the competition.
Accounts Payable Mistakes Are Costing You
by Andrew Ruhland
Accounts payable (AP) errors are a significant concern for multifamily owners and operators. A recent survey revealed that 60% of property managers face monthly financial discrepancies, often due to billing mistakes. Adopting AI-powered AP improves accuracy and efficiency, while protecting net operating income.
A Cybersecurity Guide for Multifamily Leaders
by Dan Melton
As cyber threats grow more sophisticated, multifamily must implement robust cybersecurity measures. Key strategies include enforcing multifactor authentication, limiting data access and restricting access to company-owned devices. Evaluating new tools for security features is essential to safeguard sensitive information.