by UNITS Magazine
Units Magazine recently had the opportunity to sit down with Frank Roessler, founder and CEO of Ashcroft Capital, a fully integrated multifamily investment firm that currently owns and operates 14,000 apartment homes across Georgia, Florida, North Carolina and Texas. This interview discusses Ashcroft’s activity in 2024, its goals and plans for 2025 and Roessler’s outlook on what the new year has in store for the apartment industry.
1) Before we look ahead, let’s look back at 2024. What has led us to this point in time in the industry?
Frank Roessler: The apartment industry has, without question, had to navigate some challenges in recent years after enjoying a blistering hot market in the immediate aftermath of the pandemic.
As everyone surely knows, a surge in the delivery of new apartments has dampened rent growth in many markets and also caused vacancy to rise. Operators have had to focus on resident retention and making sure they’re providing excellent customer service to maintain resident satisfaction.
At the same time, the interest rate environment has slowed investment sales to a virtual crawl. Owners don’t want to sell when property values are down, and equity hasn’t been eager to deploy capital without a clearer view of the investment horizon.
Read the article in UNITS Magazine.