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Ashcroft Capital today announced its acquisition of Birchstone Waterleigh, a luxury garden-style community in Winter Garden, Fla. Birchstone Residential, Ashcroft Capital’s in-house property management and construction management company, is now providing services for the residents of the community, which was built in 2023.
Units Magazine recently had the opportunity to sit down with Frank Roessler, founder and CEO of Ashcroft Capital, a fully integrated multifamily investment firm that currently owns and operates 14,000 apartment homes. This interview discusses Ashcroft’s goals and plans for 2025 and Roessler’s outlook on what the new…
For prospects, today’s multitude of options has created greater flexibility. For operators, modern-day expectations have hastened the need to provide prospects with the ability to schedule tours in the manner of their choice and on their desired timeframe.
Just as residents don’t want to be forgotten about after they move in, new associates don’t want to be thrown into the proverbial fire with little guidance or resources. A proper onboarding experience is critical, particularly in an industry with fierce competition to retain high-performing associates.
Birchstone Residential today announced the addition of multifamily veteran April Royal as vice president of property management. Royal will oversee regional and onsite operations across Birchstone’s portfolio of 14,000 apartment homes in Florida, Georgia, Texas and North Carolina.
As the saying goes, “You never get a second chance to make a first impression.” Nicole Zdeb, Vice President of People Support at Birchstone Residential, discusses onboarding and new hires as well as the importance of having processes in place to ensure a new employee’s success.
David Deitz, co-founder and president of Birchstone Residential, is a big believer in using a strengths-based culture to build a company. Multifamily Executive recently got a chance to talk with Deitz about the benefits and impact of such a culture.
Ashcroft Capital today announced its acquisition of Halston Paces Crossing, a garden-style community in one of metropolitan Atlanta’s fastest-growing suburbs. Birchstone Residential, Ashcroft Capital’s in-house property management company, has assumed management of the community.