For prospects, today’s multitude of options has created greater flexibility. For operators, modern-day expectations have hastened the need to provide prospects with the ability to schedule tours in the manner of their choice and on their desired timeframe.
Just as residents don’t want to be forgotten about after they move in, new associates don’t want to be thrown into the proverbial fire with little guidance or resources. A proper onboarding experience is critical, particularly in an industry with fierce competition to retain high-performing associates.
Birchstone Residential today announced the addition of multifamily veteran April Royal as vice president of property management. Royal will oversee regional and onsite operations across Birchstone’s portfolio of 14,000 apartment homes in Florida, Georgia, Texas and North Carolina.
As the saying goes, “You never get a second chance to make a first impression.” Nicole Zdeb, Vice President of People Support at Birchstone Residential, discusses onboarding and new hires as well as the importance of having processes in place to ensure a new employee’s success.
David Deitz, co-founder and president of Birchstone Residential, is a big believer in using a strengths-based culture to build a company. Multifamily Executive recently got a chance to talk with Deitz about the benefits and impact of such a culture.
Ashcroft Capital today announced its acquisition of Halston Paces Crossing, a garden-style community in one of metropolitan Atlanta’s fastest-growing suburbs. Birchstone Residential, Ashcroft Capital’s in-house property management company, has assumed management of the community.
Birchstone Residential, a culture-based property management company, today announced the addition of Melanie Stiles as vice president of marketing. The hiring marks an integral moment in Birchstone’s continued growth and emergence as a premier apartment operator.
The work-from-home boom has given residents more of a practical approach when seeking amenities, and co-working spaces, private workstations, reliable Wi-Fi and conference rooms are often more important than a panoramic rooftop view.
The full-time air-conditioning season is approaching, particularly in the red-hot (pardon the pun) Sun Belt states where apartment growth has been steadily climbing (think Phoenix, among other markets). What is an apartment operator to do?
Ashcroft Capital, a fully integrated multifamily investment firm, today announced the acquisition of Elliot Gwinnett Place (formerly Retreat at Arc Way), a garden-style community approximately 20 miles northeast of Downtown Atlanta.