All the multifamily news you need
A healthy marketing funnel doesn’t just drive traffic — it builds trust, creates meaningful engagement, and ultimately converts prospects into residents. Today’s renters expect more than a catchy ad or quick follow-up. They want transparency, personalization, and convenience from the first click to the signed lease.
Multifamily owners and operators today face mounting pressures: rising resident expectations, tighter margins, and fragmented systems that make it difficult to see what truly drives performance. Without a clear view, initiatives stall, compliance risks grow and both resident and employee experiences suffer—costing valuable time and resources.
Grace Hill announced the winners of the 2025 Impact Hero Awards. This annual awards program, now in its fourth year, recognizes the positive impact that multifamily people and organizations make in their communities, which is also an important core value of Grace Hill. Judges reviewed 230 nominations to…
The multifamily industry is at a critical juncture where rapidly advancing property technology offers immense potential, but training and adoption often lag behind. Traditional methods no longer meet the needs of a diverse, tech-driven workforce. Modern training strategies must prioritize performance-based enablement over compliance.
Citing her people-first approach and commitment to excellence, Grace Hill CEO Kendall Pretzer was named one of CRE’s Best Bosses of 2025 by GlobeSt., a recognition that celebrates exceptional leadership and significant impact in the industry. Pretzer promotes a high-performance, values-driven culture that emphasizes inclusion and employee well-being.
The top storylines in multifamily this week are dissecting energy savings, Grace Hill wins four Stevies, outcomes from rent control, rent reporting, finding investment gems, relying too much on automation, data visualization in maintenance, managing your tech stack and the fall of security robots.
Grace Hill won an impressive four Stevie American Business Awards for a second consecutive year. The company was awarded Stevies in the Technology Executive of the Year, Business-to-Business Product, Upskilling/Workforce Learning Solution and Corporate Learning/Workforce Development Solution categories.
The top storylines in multifamily this week are Grace Hill acquires HelloData, Laurie McCulloh named as REBA COO, multifamily investment surges, modernizing land-constrained cities, swag residents want, repositioning trends and factors, GEO best practices, tips for PPC ads and the future of student housing.