All the multifamily news you need
Multifamily's top storylines this week are Mill Creek breaks ground on Amavi Thornton, executive hiring forecast, renter's market losing steam, the laundry room revolution, skills needed for multifamily career, purposeful amenities, AI marketing mistakes, what is success in digital marketing and coworking spaces replacing business centers.
Mill Creek Residential, a leading developer, owner-operator and investment manager specializing in premier rental housing across the U.S., today announced construction is underway at Modera San Rafael, a contemporary community located on the east end of the city’s downtown corridor.
Mill Creek Residential, a leading developer, owner-operator and investment manager specializing in premier rental housing across the U.S., today announced it has broken ground on Amavi Thornton, a single-family, build-to-rent community in the northern Denver metropolitan area. First move-ins are anticipated for spring 2027.
A healthy marketing funnel doesn’t just drive traffic — it builds trust, creates meaningful engagement, and ultimately converts prospects into residents. Today’s renters expect more than a catchy ad or quick follow-up. They want transparency, personalization, and convenience from the first click to the signed lease.
Walk into many multifamily laundry rooms, and you’ll likely find the same scenario—fluorescent lighting (probably one flickering), plastic chairs, and a handful of machines. Owners and operators, however, can turn this amenity into a significant differentiator and a source of ancillary revenue.
Multifamily's top storylines this week are Engrain and Billee integration, Mill Creek's new CIO, Quarterra welcomes residents to Ravine, building your personal brand, tips to avoid steering, brand test that most communities fail, autonomous property management, tech adoption success and proptech funding hits 16.7B in 2025.
Quarterra, an industry-leading multifamily development and investment management firm, recently welcomed its first residents at Emblem Ravine, its newest attainable community in the Oak Cliff neighborhood of the Dallas-Fort Worth Metroplex. The Emblem program is designed to help address the national supply shortage of housing for middle-income renters.
Engrain, the market leader in interactive touring, mapping and data visualization software for the built environment, today announced an upcoming integration with Billee, a modern utility billing platform purpose-built for multifamily housing. The planned integration will power more precise utility costs within Engrain’s fee calculator.