Multifamily marketing in 2026 is shifting sharply toward immersive visuals, tech-enabled personalization and storytelling rooted in real experiences. Digital tools are becoming essential for preleasing and creating strong first impressions—often even before buildings are complete.
The top storylines in multifamily this week are turning data into decisions, Election 2025 and the effect on CRE, rent premiums persist despite record supply, multifamily insights from Nasdaq, value-add strategies, the fear multifamily can’t ignore, fee transparency, optimizing revenue with smart renewals and tips for AI in 2026 marketing strategies.
As the multifamily industry approaches 2026, experts provide practical insights on how to effectively integrate artificial intelligence into marketing strategies. The focus goes beyond chatbots to include applications like automatic ad optimization, dynamic content creation and precise audience segmentation.
Video is transforming how property managers engage residents. By featuring real team members in videos, communities can build trust, familiarity and stronger connections, reassuring residents about who oversees their community. These dynamic formats boost engagement and comprehension compared to static texts or emails.
The top storylines in multifamily this week are tech for resident retention, the tough road for energy efficiency, marketing strategies, teams that go above and beyond, Fair Housing and maintenance, the downtown development revival, CAPREIT named a top workplace, multifamily benefits from sidelined homebuyers and NYC’s rent stabilization faces crisis.
The top storylines in multifamily this week are the importance of rule enforcement, building renter trust, motivating the unmotivated, pet-friendly vacation rentals, remembering Bendix Anderson, FHA loan limits, the AI-powered Otonomus Hotel, marketing metrics and the AI-human touch sweet spot.
The top storylines in multifamily this week are PredictAP’s patent for AI-powered invoice coding, best website features, phygital real estate, diversifying marketing, policies exacerbating affordability, Hamilton Zanze CEO offers insights on multifamily, owners regain pricing power, interest rates hold and rising insurance rates.
The multifamily housing industry is evolving, requiring owners, property management companies and marketing teams to diversify marketing strategies to stay competitive. A well-rounded strategy that integrates innovation, personalized engagement and market awareness is key to long-term success in multifamily marketing.
Whether you think multifamily is finally catching up in tech, or that it’s still lagging, there’s no question about it: multifamily is ripe for the investments and overhauls to create a frictionless renter experience. Stephanie Anderson talks with Multifamily X host Adrian Danila bout the biggest tech shifts shaping the industry.
Authentic storytelling has a powerful ability to deepen resident engagement in multifamily communities. When people open up about their experiences and perspectives, it fosters a shared identity that brings residents together and encourages everyone to get involved in community activities.
The top storylines in multifamily this week are using AI with confidence, evaluating media investments, FCC allows bulk Internet billing, branding new properties, multifamily’s dynamic 2025, using rent control as an opportunity, immigration enforcement, SmartRent names new president and CEO and Class B leads occupancy recovery.
Too many onsite multifamily teams feel paralyzed when it comes to understanding and using artificial intelligence (AI). According to Rent.’s recent 2025 State of Multifamily Marketing Report, only 35% of multifamily professionals feel comfortable trying out AI tools. This low confidence persists even as property owners push for increased AI adoption in operations.
A diverse, powerful digital marketing mix is essential to leasing success in 2025, according to insights from “The State of Multifamily Marketing in 2025,” a new report by Rent. As the importance of obtaining qualified leads continues to increase, marketing teams seek more precise audience targeting and are increasingly interested in expanding marketing channels.
Marketing will be even more critical in the coming year, and the MHN Executive Council explores innovative marketing strategies for multifamily housing professionals to thrive in 2025. Highlights include maintaining a solid reputation and engaging social media campaigns, as well as personalization and authenticity.
The top storylines in multifamily this week are marketing after peak season, who should handle parking in a community, 2024 Voice of the Property Manager, fraud detection, interactive maps for maintenance, multifamily absorption hits record levels, CRE in the Trump Administration and California voters reject rent control.
Even though the peak leasing season is slowing down, there’s still a consistent flow of renters searching for new homes, often in a crunch to find their next place. These renters are often more eager to find a place quickly. By keeping your marketing channels active, you can ensure your property is prepared to attract new residents.
Even though the peak leasing season is winding down, there’s still renters looking for a new place. By continuing your marketing efforts, you can be sure your property is ready to capture these renters. While it may be tempting to settle into the cozy comforts of the season, it’s prime time to capitalize on opportunities and set the stage for long-term success.