THOUGHT LEADERSHIP
Parking: A Rule Without Consequences is Merely a Suggestion
by Todd Katler
Consistent parking enforcement is essential to maintain fairness and resident satisfaction. When rules are not applied uniformly, it can lead to frustration, reduced renewals and a negative community reputation. Implementing automated parking systems helps ensure rules are followed, decreases the burden for onsite teams and builds trust with residents. Addressing violations creates a more harmonious environment and reinforces that community rules are meaningful
Read the article in The Multifamily Journal
AIM Special Report: Building Renter Trust
by Suzann D. Silverman
Many renters report discovering the full cost of leasing only after applying, signing or even moving in, highlighting a significant transparency gap. A lack of upfront pricing can erode trust and deter potential residents. To address this, multifamily communities need to provide clear, comprehensive pricing details early in the process.
3 Ways to Motivate the Unmotivated
by Rommel Anacan
To motivate unengaged employees in multifamily, leaders should communicate with empathy instead of criticism, set the tone through their own actions and inspire rather than shame underperforming team members. By focusing on positive reinforcement, managers can create a more successful work environment.
INDUSTRY NEWS
PetScreening, OwnerRez Partner for Pet-Friendly Vacation Rentals
by Paul Willis
PetScreening and OwnerRez have partnered to streamline pet-friendly vacation rentals. This integration allows property managers to automate pet screenings, verify assistance animals and manage pet records efficiently. Guests can use the BetterPet Passport to submit pet details, simplifying the booking process. By embracing this system, hosts can attract more pet-owning travelers, reduce liability risks and enhance occupancy rates, tapping into a growing market of guests seeking pet-inclusive accommodations.
Read the article in The Multifamily Journal
In Memoriam:
Bendix Anderson
by AHF Staff
Bendix Anderson, a respected journalist in the multifamily housing sector, passed away unexpectedly on April 17 at the age of 53. He was known for his deep curiosity and commitment to telling meaningful stories. Colleagues remember him as a thoughtful writer who genuinely cared about the people behind the headlines.
Senate Bill Looks to Raise FHA Multifamily Loan Limits
by Erik Sherman
A proposed Senate bill aims to raise FHA multifamily loan limits, updating figures unchanged for nearly two decades. The Housing Affordability Act would increase per-unit loan caps from $42,120 to $185,328 for one-bedroom units, with similar hikes across other sizes. Supporters say this will help with rising housing costs.
MULTIFAMILY TECHNOLOGY
Vegas’ AI-Powered Hotel-Apartment Community Taking Reservations
by Emerson Drewes
Las Vegas’ Otonomus Hotel, an AI-powered hotel-apartment hybrid, has begun accepting reservations for its July 1 opening. This innovative property integrates AI to enhance resident experiences, offering features like smart room controls and personalized services. Designed for both short-term visitors and long-term residents, the Otonomus aims to redefine hospitality by combining cutting-edge technology with modern living comforts.
Read the article in Las Vegas Review-Journal
The Metrics We’re Obsessed With—But Shouldn’t Be
by Tiffany De Alva
Multifamily marketers need to reconsider their fixation on vanity metrics, such as impressions and click-through rates, and address the disconnect between appealing dashboard numbers and actual business growth. According to Tiff Talks Tech, the industry should focus on meaningful data that truly impacts performance.
Finding the AI-Human Touch Sweet Spot
by Olivia Bunescu
While AI offers efficiency and data-driven insights, overreliance can lead to low-quality content, false engagement and damaged brand reputation. Using AI for tasks like research and planning is great, but human input is required for content refinement, strategic decision-making and ensuring brand consistency.