by Stephanie Anderson
Video is transforming how property managers engage residents. By featuring real team members in videos, communities can build trust, familiarity and stronger connections, reassuring residents about who oversees their community. Videos should be conversational rather than polished or scripted, encouraging a friendly tone and approachable delivery and keeping communication relatable and compelling.
Osnsite teams can use video for welcome messages, maintenance updates, policy reminders and amenity highlights. These dynamic formats boost engagement and comprehension compared to static texts or emails. Ultimately, incorporating video helps property teams create a more transparent, personal and responsive resident experience.
Read Stephanie Anderson’s article in Rental Housing Journal.