All the multifamily news you need
Marketing will be even more critical in the coming year, and the MHN Executive Council explores innovative marketing strategies for multifamily housing professionals to thrive in 2025. Highlights include maintaining a solid reputation and engaging social media campaigns, as well as personalization and authenticity.
The top storylines in multifamily this week are marketing after peak season, who should handle parking in a community, 2024 Voice of the Property Manager, fraud detection, interactive maps for maintenance, multifamily absorption hits record levels, CRE in the Trump Administration and California voters reject rent control.
Even though the peak leasing season is slowing down, there's still a consistent flow of renters searching for new homes, often in a crunch to find their next place. These renters are often more eager to find a place quickly. By keeping your marketing channels active, you can…
Even though the peak leasing season is winding down, there's still renters looking for a new place. By continuing your marketing efforts, you can be sure your property is ready to capture these renters. While it may be tempting to settle into the cozy comforts of the season,…
Rent Group, a leading provider of integrated marketing solutions to the multi- and single-family rental industries, launched Conversion AI on the Rent. Marketing Platform. This powerful suite of AI solutions empowers Rent. clients to boost lead generation, streamline renter communications, and optimize marketing at no additional cost.
The top storylines in multifamily this week are high-speed internet and reliable cell reception, mystery shopping, fall package surge, finding lost pets, managed WiFi, marketing's growing influence in decision-making, Sun Belt growth and how the potential Fed rate cut will affect multifamily.
The top storylines in multifamily this week are the resident experience, team-building for success, deposit-free renting, communities that lead in innovation, leasing efficiency via automation, data insights for marketing, renters outpacing homeowners, new multifamily opportunities and abandon projects.
Effective reputation management can lead to higher occupancy rates, resident retention and reduced marketing costs. This proactive approach not only enhances the property's reputation but also translates to significant financial benefits, making it an essential strategy for sustainable management.