by Darcey Leach
Zark, a groundbreaking service that increases parking availability at multifamily communities by empowering residents to reserve parking spaces affordably, today announced the hiring of Sarah Wyman as Director of Marketing. As the company’s substantial growth continues alongside multifamily permitting and construction, Wyman will direct the company’s efforts to alleviate onsite parking problems through improved features and ease of use.
“I am excited to welcome Sarah to the Zark team, where she will be key to building on our phenomenal growth,” said Todd Katler, CEO of Zark. “Multifamily executives expressed an urgent need for community parking solutions in 2024. Sarah’s role is crucial in educating owners and operators on the immense benefits of our parking solutions, which decrease costs and increase net operating income and operational efficiency..”
Zark is rolling out several features this winter on the resident side of the app, including Apple Pay and Google Pay, which provide a smoother, user-friendly experience for its more than 128,000 users. Since April 2023, the company has seen its accounts more than double and is now used by six of the National Multifamily Housing Council’s (NMHC) Top 10 Managers.
“I’m really excited to be part of the Zark Parking team, and ready to bring a new edge to our marketing initiatives in the multifamily sector,” Wyman said. “Our mission is straightforward: elevate our brand and forge genuine connections with both our clients and residents in multifamily communities. It’s about more than just a service; we’re starting conversations and showing how our parking solutions truly make a difference in people’s lives. I’m looking forward to engaging with our community and bringing these stories to the forefront.”
In her new role, Wyman will analyze market trends and customer insights, ensuring the company’s strategies are data-driven and results-oriented. Before joining Zark, Wyman worked as Director of Brand Marketing at Crowdz, a financial technology software company supporting small businesses. She has more than a decade of experience in business-to-business and business-to-consumer in the tech and SaaS industries to drive growth and innovation for growing startups.
Zark is committed to enhancing the multifamily experience for residents, as well as their guests, by providing community parking on their terms. This enables properties to provide a simple, elegant solution to residents without burdening the residents with a fee that feels like a rent increase. The result is a reduction in resident frustration and negative reviews. The powerful, risk-free solution is free of cost to apartment operators, and properties participate in a revenue share from the reservations.